Address
Form of workLevel: Sr Manager/Director
Location: This is a hybrid role based in Gem's San Francisco, CA HQ office two days a week.
Compensation: The base salary hiring range for this position is $184,000 - $220,000 + equity + benefits. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for variable compensation, equity, and benefits.
About Gem
Gem helps talent acquisition teams hire with remarkable speed and efficiency through strategic, data-driven recruiting.
With Gem, teams can automate and personalize candidate communication, unify all recruiting touch points into a single system, and get usable data across the entire hiring process. Gem gives every part of the organization the tools to drive results and showcase their impact. It's why users recognize Gem as one of the highest-satisfaction products on G2 with a 4.8/5.0 rating.
Over 1,200 industry leaders, including Wayfair, Dropbox, Cintas, Robinhood, and UnitedHealth, trust Gem to fuel their growth. The company has raised $148M in funding from Accel, Greylock, ICONIQ, and more. And just as we strive to help our customers find great talent, we also invest in our own people and culture. We are proud of the culture we've built and have recently been recognized as:
- The Breakout List, 2022
- Certified as a Great Place to work, 2022
- Y Combinator Top Companies, 2022
- Fortune Best Workplaces in the Bay Area, 2022
The Team & Role
We are looking for a dynamic Head of Demand Generation to help drive Gem's growth. In this role, you'll be responsible for expanding our sales pipeline through bold, data-driven marketing programs that span tactics and channels.
At Gem, you'll enter a land of opportunity where you'll get to build and own the Demand Generation strategy end-to-end. We have the basics in place but need someone with the hunger and know-how to take things from good to great. You'll also be backed by a beloved brand and highly-rated product suite that will soon include our biggest release yet - Gem ATS.
Your charter will be to implement a strategy that maximizes existing audiences and markets while accelerating expansion into new ones - all with a strong return on investment. You'll report to the Head of Marketing and start with one direct report and a digital agency in a player-coach role. As your impact and the company grow, you will too.
What you'll do day-to-day:
- Own a marketing-sourced pipeline number and implement strategies to hit it each quarter; we measure the full funnel but focus on qualified opportunities to ensure marketing efforts drive company growth
- Manage the Demand Generation budget and allocate resources to achieve short- and long-term goals, optimizing for sustainable growth and ROI
- Oversee all current and future marketing channels, including paid media, email, events & experiences, webinars, SEO, and social
- Operate as a player-coach, managing one report and an agency, while directly driving programs; everyone on the team gets their hands dirty and loves doing so
- Develop smart, integrated campaigns targeting Gem's ICPs and personas
- Launch Gem's first-ever account-based marketing program
- Collaborate with Sales leaders on segment-level strategies that fuel pipeline and revenue growth across Gem's Enterprise and Commercial businesses
- Partner with Revenue Operations to optimize lead scoring, channel attribution, and performance reporting
- Implement a conversion rate optimization program that uses data and experimentation to improve outcomes across channels
- Regularly analyze and communicate marketing performance to your peers as well as executives in order to support your strategic recommendations
About you:
- 7+ years in Demand Generation, growth marketing, or related fields
- Deep expertise in B2B SaaS startup environments with sales-led or hybrid go-to-market motions
- Have directly owned a pipeline number and hit it consistently
- Minimum 3+ years of people management experience
- Data-obsessed and love to measure everything, run experiments, and optimize conversion rates
- Knowledge of enterprise marketing best practices and a track record implementing strategies that attract executive-level buyers
- Strong written and verbal communication and ability to sell others on ideas
- Well-versed in PPC, SEM, SEO, email, and social media marketing best practices
- Experience with Salesforce, Marketo, Google Analytics, ABM, and business intelligence tools (Looker, Tableau, etc.)
- Bonus points for anyone who has worked in HR Tech or gotten Reforge certified
Gem is an equal opportunity employer. We celebrate our inclusive work environment and encourage folks of all backgrounds and perspectives to apply. At Gem, we're committed to having an inclusive and transparent environment where every voice is heard and acknowledged. We embrace our differences, and know that our diverse team is a strength that drives our success.
Gem is committed to developing a barrier-free recruitment process and work environment. If you require any accommodation, please email us at peopleops@gem.com and we'll work with you to meet your accessibility needs.
This role is not eligible for remote work.
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