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SalaryAbout the position
Pubmark, the parent company of the BookBub and Chirp brands, is looking for an experienced performance-oriented digital marketer to join our growth marketing team. You will own the customer acquisition strategy, implementation, optimization, and reporting for various digital marketing channels. You have achieved success across multiple paid ad platforms, understand the consumer journey, and love testing new ads, audiences, and landing pages to continuously improve performance. Additionally, you're comfortable with achieving ambitious goals and taking ownership of our marketing approach and results.
Please note that this is a full-time role, and we are not currently looking for part-time or freelance marketers!
Here's an example of what someone can expect to accomplish in their first year:
- Manage and optimize all facets of various paid marketing channels including targeting, bidding, budgeting, account structure, etc.
- Provide regular strategic recommendations for paid marketing channels, and plan and test new initiatives with the goal of efficiently increasing user growth
- Contribute to cross-functional projects with analytics, product, engineering, and design to meet ambitious growth targets, ensuring timely execution, nimble adaptation, and delivery of key learnings
- Create and optimize ads; write headlines and copy, and collaborate with our design team on images to improve channel performance
- Maintain dashboards of advertising performance metrics, analyze the impact of owned marketing channels, and represent insights/learnings cross-functionally in a variety of settings
- Design and execute conversion optimization tests across our digital experience
Ideal candidates for this position will have:
- Deep expertise in growth or performance marketing (2-5 years preferred) at a consumer, high-growth company or performance agency (direct response experience a plus)
- Demonstrated knowledge of at least 2 paid media platforms (e.g. Google Ads, Facebook Ads, TikTok Ads), with experience optimizing ad campaigns for efficiency (e.g. CPA, CAC, ROAS)
- Experience testing new paid advertising channels or ad products, from conception through execution
- Excellent analytical skills, ability to analyze and interpret data; proficient in Excel and familiar with BI tools (e.g Looker, Tableau, PowerBI) — expertise with BI tools is a plus!
- Experience working with web analytics, A/B testing tools, and ad tracking
- Meticulous attention to detail
- Ability to learn quickly and willingness to take on new challenges
- Excellent communication and project management skills; ability to work seamlessly in a team environment
Who we are
We're a rapidly growing consumer tech startup in the Boston area. Millions of readers use our products every day to find great books, and our service empowers thousands of leading publishers and authors to drive sales and find new fans. We're expanding our team to address the challenges and opportunities of the publishing industry while continuing to help readers find stories and authors they'll love. Check out BookBub and our audiobooks retailing platform, Chirp, and learn more about what to expect working at our company.
Benefits
We offer competitive benefit options including medical, dental, vision, 401k, generous paid parental leave, and take-what-you-need paid time off.
Remote work flexibility
Please note: for this role, we are considering remote candidates who are located in the following states: MA, RI, ME, PA, MD, and IL. Other locations to be reviewed upon request.
Our team has choose-where-you-work flexibility that allows you to choose a predominantly remote, hybrid, or in-office setup at our office in Cambridge, Massachusetts. We'll help each team member figure out the work set up that's best for them, including WFH equipment or a dedicated desk space in our office.
Most of our teams currently operate with a hybrid model, with some people working full- or part-time from the office, and some from home. We value and prioritize collaboration across mediums and spaces, and we invest in ensuring that meetings and other forms of collaboration are set up with equal access regardless of where you work.
Our interviewing philosophy
Our goal is to get to know you in a low-pressure, friendly environment — and to give you ample opportunity to learn more about us, too.
Our typical process includes these types of experiences:
- A resume screen and introductory phone call
- A take-home exercise where you'll have the opportunity to demonstrate your communication and problem-solving skills
- Additional video conversations with your potential future team members, the hiring manager, and People Operations
We will always do what we can to be flexible around your personal time commitments, deadlines, and general availability. We know that by joining our interview process, you're trusting us with your time — so we'll do our best to run a process for you that's as smooth and enjoyable as possible.
Your interview experience
If you're worried that you're not the perfect fit for a position, we want to let you in on a secret: we're not looking for one perfect candidate. We're looking to get to know a wide range of candidates with different backgrounds, experiences, and interests. If a position excites you, we encourage you to apply.
Pubmark strives to be an inclusive workplace and we value learning from different perspectives. We seek to foster an environment filled with people from a wide variety of backgrounds, experiences, abilities, and perspectives. We do not discriminate on the basis of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. We are proud to be an equal opportunity employer.
Finally, our goal is to create an environment where you can interview at your best. If we can provide any assistance or accommodations during your time with us, please let us know at accommodations@bookbub.com. All requests are treated as privately as possible and have no impact on candidate eligibility.
