Global MedEd Marketing Director, Maternal Vaccines

ROLE SUMMARY
Vaccines is the only place in Pfizer where you can impact patients in a way like no other - you can prevent sickness and disease. This is at the heart of what drive us every day and it brings us great #Joy. It is an exciting time to be part of the Pfizer Vaccines team with multiple upcoming launches that are part of Pfizer's 25 Breakthroughs by 2025.
Respiratory Syncytial Virus (RSV) is a common and pervasive cause of acute respiratory illness. The virus is highly contagious and affects the lungs and airways. Infections occur in people of all ages and can feel like the common cold for most young adults, but for infants, the immunocompromised, and older adults, it can be potentially life-threatening. Each year, it is estimated that more than 177,000 older adults are hospitalized and 14,000 of them die in the United States due to RSV. The disease burden of RSV in children is also staggering. Globally, there are an estimated 33 million cases of RSV annually in children less than 5 years of age, with about 3 million hospitalized and up to approximately 120,000 dying each year from complications associated with the infection.
Pfizer's RSV vaccine, ABRYSVO, was recently approved in the US, EU, UK and Argentina for the prevention of RSV in older adults and infants via maternal vaccination. Additional global regulatory filings are underway with approvals anticipated worldwide throughout 2024 and beyond. ABRYSVO's Maternal indication is set to become a key revenue driver to Pfizer, but more importantly deliver on 6 decades of research to impact the lives of hundreds of thousands of infants who are at risk of RSV.
Given a dynamic and rapidly evolving competitive landscape, success will rely on speed to market, robust clinical data and differentiation, strong recommendations, and establishing Pfizer leadership. Reporting into the Global Marketing Lead, Maternal Vaccines, the Global Marketing Director, Med Ed Lead, will play a critical role in the development and execution of the global launch strategy for ABRYSVO Maternal along with other members of the Global Maternal Marketing and cross-functional RSV team. The ideal candidate will bring strong HCP marketing expertise (global and/or regional/country), Med Ed experience, vaccine experience, launch experience, and demonstrate an ability to build and execute strategies and initiatives that maximize brand value. To support a global launch the selected candidate will need to understand the market and customer journey through deep & robust insights and deliver strategies that build upon the strong launch trajectory and set ABRYSVO maternal up for long-term growth across the globe. The candidate will partner strategically with regional Commercial offices and key priority markets across US, IDM and EM - as such the candidate should have a proven track record of working in a matrix team environment, with multiple country, marketing, and cross-functional partners.
ROLE RESPONSIBILITIES

• In partnership with the commercial and cross-functional team, establish MedEd strategy including but not limited to KOL network and engagement plan, coordination of HCP advisory boards/ panels, and KOL stakeholder engagements
• Lead RSV maternal global congress strategy & execution
• Thoughtfully assess market landscape to build upon the strategic narrative to raise awareness of the burden of disease and importance of prevention for RSV
• Lead RSV Maternal Global KOL/Speaker Management & program strategy
• Define key value proposition and differentiation of Pfizer RSV Vaccine across stakeholder audiences, including HCPs, payers, patients, regulators, and policy makers
• Ensure coordination of the market development strategy at the global, regional and local levels and ensure consistency of approach and implementation
• Support IDM, EM and US teams to create local Market Development implementation plans including but not limited to evolution of unbranded omnichannel campaign & messaging
• Generate insights and define implications to build the foundation for a differentiated core message platform to be used in global campaign evolution and HCP & MedEd strategies

• Collaborate within commercial team and markets to build strategic core claims based on stakeholder needs, and ensure alignment with clinical program, regulatory strategy and label, and real-world data plan to support key claims
• Partner with BAI and priority markets to define vision of success and KPIs for tracking impact and progress
• Liaise with key global cross functional stakeholders involved in the development and approval of resources including but not limited to legal, regulatory, and medical colleagues
• Manage Med Ed agency and co-manage agency of record, ensuring clear and robust scopes of work, appropriate staffing, excellence in execution, and timely and efficient budget management

• Continually monitor competitive landscape and maintain updated knowledge about competitor clinical data and timelines and relevant implications for ABRYSVO Maternal
• Support the annual operating & tactical plan process

BASIC QUALIFICATIONS

• BA/BS degree required.
• 10+ years of pharmaceutical industry experience in marketing, strategy and new product launch
• Strategic cross functional leadership experience including in-market experience and above country/regional scope
• Ability to focus in a fast-paced, dynamic environment and support the team through key strategic decisions
• Strong analytical and strategic skills including ability to identify and prioritize strategic challenges and balance short term needs with long-term vision
• Proven record of identifying customer needs, extracting key insights, and translating these into meaningful value propositions, and tactics
• Ability to uncover insights, synthesize and evaluate information, draw conclusions, and make recommendations
• Demonstrated success in independently developing, executing, and measuring cross-channel HCP, Consumer and/or MedEd marketing programs
• Demonstrated ability to collaborate across different functions and colleagues/groups and to lead by influence to effectively develop and implement strategies
• Excellent verbal and written communication skills for a wide variety of audiences.
• Strong analytical skills, detail oriented, action-driven and creative
• Must be mature, self-driven, have exceptional learning agility and a high degree of comfort with ambiguity and complexity. Track record of pushing boundaries and not accepting status quo.
• Be a team player and focused on Pfizer values
• Demonstrate an absolute commitment to adherence to all applicable compliance rules and regulations

PREFERRED QUALIFICATIONS

• Advanced degree preferred
• Global marketing experience preferred
• Vaccines experience preferred
• Prior launch experience preferred

• NON-STANDARD WORK SCHEDULE, TRAVEL OR ENVIRONMENT REQUIREMENTS
  • Availability to travel internationally up to 30% of the time

Other Job Details:

• Eligible for employee referral bonus
• Work location: On Premise
• Last Day to Apply: March 10, 2024

#LI-PFE
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
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