Frontline Marketing & Sales Enablement Manager

About the team

Zillow is on a mission to rewire the real estate transaction! To enable that reality, we power an active network of partners across the country. Our Sales organization helps our partners grow the reach and impact of their businesses by connecting them to customers who seek to rent, buy or sell their homes. Sales plays a vital role, driving the acquisition, growth, and retention of partners but also influences the evolution of these partnerships as Zillow moves toward the next generation of our offerings. Sales’ success is our success, and we are committed to making their lives easier, better empowered, and more productive. The cross-functional Frontline Marketing team is chartered to deliver outstanding enablement through more relevant content, training, and tools to support product and program readiness of our frontline teams.

About the role

We are seeking an experienced Marketing and Sales Enablement manager to support the step-level change in Sales Success efforts across our frontline teams! As a member of our team, you will play a pivotal role in optimizing the performance of Sales through the strategy, design, and successful execution of strong enablement programs that increase sales efficiency and drive revenue. This role brings new Sales Enablement ideas and strategies to up-level the Sales game we play today. You work directly with Sales and Operations to define, prioritize and drive sales effectiveness strategies aligned to business objectives. You are a “go-to” source for understanding the competition and market dynamics to strengthen our pitch of “why Zillow”, constantly targeting greater differentiation with our value proposition. You integrate Sales into the way the Business and Marketing think about frontline activation, delivering both To- and Through-Sales strategy and tactics. You thrive working cross-functionally—interfacing and collaborating with a wide variety of leaders across Marketing, Communications, Operations, Product, Training, and Sales and Service Teams. You are part of a Marketing team passionate about product and program enablement and readiness of our frontline teams.

Core Responsibilities

• You will be responsible for driving the end to end strategy of best-in-class enablement content and communications. This role will define program-level content and communications for the many operators across the customer and partner experience with Zillow. This role will help determine the best methods to deliver this “right message, right time” strategy.
• You build unique Sales activations as a part of our broader Marketing and brand efforts, driving relevant brand and marketing activations through frontline as a channel and translating campaigns into frontline tactics, content and collateral.
• Identify and support sales and revenue objectives through new Sales opportunities and effective enablement strategy.
• You support product launches in partnership with Product and Product Marketing by preparing and enabling the sales team to understand, pitch and sell through products and services.
• You work collaboratively across Sales, Operations, Training, Product, and Marketing to drive strategic alignment, effectiveness strategies, and new efficiencies across the organization.
• You are passionate about measurement and help to build foundational metrics for Sales Enablement to drive action plans for increased sales efficiency, adoption of enablement programs, and return on investment.
• You have a passion for insights, translating internal and market data into consumable assets for Sales.
• You influence the pursuit of and the continued investment in our Sales Enablement infrastructure to unlock scale, efficiency, and effectiveness. Your proactive knowledge of CRM and sales tools, technology, and industry standards will enable new unlocks for key sales capabilities.

This role has been categorized as a Remote position. “Remote” employees do not have a permanent corporate office workplace and, instead, work from a physical location of their choice which must be identified to the Company. Employees may live in any of the 50 US States, with limited exceptions. In certain cases, an employee in a remote-designated job may need to live in a specific region or time zone to support customers or clients as part of their role. In California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington the standard base pay range for this role is $103,200.00 - $164,800.00 Annually. This base pay range is specific to California, Colorado, Connecticut, Hawaii, Nevada, New York and Washington and may not be applicable to other locations. In addition to a competitive base salary this position is also eligible for equity awards based on factors such as experience, performance and location. Actual amounts will vary depending on experience, performance and location.

Who you are

• 6+ years mix of Consumer and Enterprise Marketing, Product Marketing, Sales and Service enablement experience or highly related revenue-driving experience
• A self starter with excellent problem solving and analytical skills
• Shown proficiency in collaboration, communication, and driving behavior change with Sales teams
• Experience crafting content from scratch, analyzing performance and actioning on next steps
• Proven project management skills and experience coordinating robust cross-functional teams to deliver phenomenal outcomes
• Experience in reporting, compiling requirements and use cases for business briefs
• Hands-on knowledge and expertise in extracting the most value from a Sales and Service tech stack: Salesforce, Highspot, Gong, Outreach, Salesloft, and related key enablement tools of the frontline.

Get to know us

Zillow is reimagining real estate to make home a reality for more and more people.

As the most-visited real estate website in the United States, Zillow® and its affiliates help movers find and win their home through digital solutions, first class partners, and easier buying, selling, financing and renting experiences. Millions of people visit Zillow Group sites every month to start their home search, and now they can rely on Zillow to help make it easier to move. The work we do helps people get home and no matter what job you're in, you will play a critical role in making home a reality for more and more people.

Our efforts to streamline the real estate transaction are supported by a deep-rooted culture of innovation, our passion to redefine the employee experience, a fundamental commitment to Equity and Belonging, and world-class benefits. These benefits include comprehensive medical, dental, vision, life, and disability coverages as well as parental leave, family benefits, retirement contributions, and paid time off. We’re also setting the standard for work experiences of the future, where our employees are supported in doing their best work and living a flexible, well-balanced life. But don’t just take our word for it. Read recent reviews on Glassdoor and recent recognition from multiple organizations, including: the 100 Best Companies to Work For, Glassdoor Employees’ Choice Award, Bloomberg Gender-Equality Index, Human Rights Campaign (HRC) Corporate Equity Index, and TIME 100 Most Influential Companies list.

Zillow Group is an equal opportunity employer committed to fostering an inclusive, innovative environment with the best employees. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires accommodation, please contact us at RecruitingAccessibility@zillowgroup.com.

Applicants who receive job offers from Zillow Group will be asked to sign a Proprietary Rights Agreement which includes confidentiality, intellectual property assignment, customer and employee non-solicitation, and non-competition provisions. If you are contacted for a role at Zillow Group and wish to review a copy of the Proprietary Rights Agreement prior to receiving an offer, you may request a copy from your Recruiter.