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The primary purpose of the Fresh Product Specialist is to increase sales and penetration of our fresh categories, which includes Produce as well as COP (protein items) by providing category expertise and selling both independently and jointly with Territory Managers (TMs) through the following: consultative services to aid customers through improved utilization of the fresh categories; SOUS training; conducting product demonstrations to increase category and product knowledge.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Responsible for driving penetration and growth of assigned categories through consultative sales activities with targeted customers both independently and with Territory Managers.
Provide product expertise and sales support for all aspects of the category including promotional opportunities, product information, suggested pricing, competitive information, and menu ideas prioritized for top penetration opportunities to achieve Market/Area case growth objectives for category, as well as, realize Exclusive Brand (EB) conversion opportunities.
Drive KPIs across fresh categories (including sales case growth, category penetration, EB penetration, and TM feedback) and competitive market pricing; work with TMs to refine product offering, order guides, and potential pricing for new accounts.
Support category specific product conversion activities, and new item sales opportunities based upon product margins, features, and benefits.
Assist TMs in opening new accounts with highest potential; accompany TMs on high potential accounts’ visits to provide specific product expertise. Train TMs, focusing on top penetration priorities and utilizing hands-on product and printed materials during monthly sales meetings and one-on-one opportunities in the field; coach TMs during ride-alongs.
Develop and present selling and relevant training materials in conjunction with Category Management and Training functions.
Demonstrate product use and/or menu applications at Market/Area and Customer locations providing consulting expertise to customers on the key product considerations, product features/benefits, and usage/preparation of the product.
Assist in category growth by acquiring and providing marketing intelligence and customer feedback on product offerings, pricing, trends and innovations in the market; provide input into marketing / selling materials and events at the Market/Area and assist Category Management with sourcing and inventory requirements.
Promote and provide business solutions to top customers, passing potential leads to Business Solutions’ team and facilitating a smooth transition.
Answer (limited) product questions from the TMs via phone or email.
Provide (limited) support to TMs in selling activities for non-prioritized opportunities.
Other duties as assigned by manager
SUPERVISION :
- N/A
RELATIONSHIPS
Internal: Category Management, Sales (TMs, DSMs, RSMs, VP Local Sales), Chefs, Pricing
External: Customers, Vendors
WORK ENVIRONMENT
- Hybrid : This role is partially remote, and the associate is expected to perform assigned responsibilities from a combined home-based and office-based environment.
MINIMUM QUALIFICATIONS
Must possess a minimum of 5 years of experience in either COP or Produce categories with deep product knowledge
Must be willing to learn the other category to be prepared to represent both COP and Produce
Possess strong verbal and written communication skills, as well as solid interpersonal, presentation, and training skills
Up to 25% of travel
EDUCATION
- High School diploma or equivalent required
CERTIFICATIONS/TRAINING
- N/A
LICENSES
- N/A
PREFERRED QUALIFICATIONS
Consultative selling skills
Foodservice experience
Culinary training
Bachelor's degree
PHYSICAL QUALIFICATIONS
- Standard required physical activities including length of time performing each activity.
OCCASIONALLY: 1% - 33 / FREQUENTLY: 34% - 66% / CONTINUOUSLY: 67% - 100% or NEVER
JOB REQUIRES WORKER TO:
FREQUENCY:
STAND: FREQUENTLY
WALK: FREQUENTLY
DRIVE: FREQUENTLY
SIT: FREQUENTLY
LIFT
1-10 lbs (Sedentary): FREQUENTLY
11-20 lbs (Light): FREQUENTLY
21-50 lbs (Medium): OCCASIONALLY
51-100 lbs (Heavy): NEVER
Over 100 lbs (Very Heavy): NEVER
CARRY
1-10 lbs (Sedentary): FREQUENTLY
11-20 lbs (Light): FREQUENTLY
21-50 lbs (Medium): OCCASIONALLY
51-100 lbs (Heavy): NEVER
Over 100 lbs (Very Heavy): NEVER
PUSH/PULL 1: OCCASIONALLY
CLIMB/BALANCE: OCCASIONALLY
STOOP/SQUAT: OCCASIONALLY
KNEEL: OCCASIONALLY
BEND: OCCASIONALLY
REACH ABOVE SHOULDER: OCCASIONALLY
TWIST: OCCASIONALLY
GRASP OBJECTS 2: OCCASIONALLY
MANIPULATE OBJECTS 3: FREQUENTLY
MANUAL DEXTERITY 4: CONTINUOUSLY
1 (Push/Pull: Dolly, cartons and boxes)
2 (Grasp Objects: Boxes and cartons)
3 (Manipulate Objects: Boxes and dolly)
4 (Manual Dexterity: Typing, use of office machines such as copiers, printers)
EOE* Race/Color/Religion/Sex/SexualOrientation/Gender Identity/National Origin/Protected Veteran/Disability Status*
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US Foods is one of America’s great food companies and a leading foodservice distributor, partnering with approximately 300,000 restaurants and foodservice operators to help their businesses succeed. With 28,000 employees and more than 70 locations, US Foods provides its customers with a broad and innovative food offering and a comprehensive suite of e-commerce, technology and business solutions. US Foods is headquartered in Rosemont, Ill., and generates more than $28 billion in annual revenue. Visit www.usfoods.com to learn more.
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