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Form of workSummary:
Free People is looking for a motivated Email Developer. The ideal candidate is proactive, highly flexible, and detail-oriented and will play a key role in the execution and growth of our email program. The developer is responsible for developing all email campaigns and templates, as well as supporting technical email audience and personalization needs across multiple business units and initiatives. This position works in a highly dynamic environment and must be able to work collaboratively and flexibly. This role sits within the Free People Digital Team, a cross-functional group that manages Free People’s direct to consumer business and includes Analytics, Consumer Insights, Content, Marketing and UX. Our integrated team structure and culture of professional development will provide opportunities for team-oriented individuals wanting to pursue a career in email and digital marketing.
Primary Responsibilities:
- Manage all coding, set-up, QA and development of daily marketing and long-term triggered email campaigns across all business units and initiatives
- Utilize HTML and internal Salesforce design system to execute code
- Identify, troubleshoot, and resolve issues before deployment; if unresolvable, collaborate with IT and Salesforce partners on solutions
- Develop new email layouts and templates on an ad-hoc basis
- Opportunity to dive into Salesforce personalization tools, AMPscript targeting, and SQL as it relates to audience builds
Knowledge, Skills and Abilities:
- A curiosity about email and digital marketing
- Effective time management, and organization skills
- Proven ability to balance multiple projects and priorities at once
- Excellent attention to detail and quality assurance capabilities
- Clear communication style
- Ability to collaborate and build relationships across different groups
- Ability to prioritize responsibilities and shift based on feedback and business needs
- Technically savvy and able to learn new concepts and software applications quickly
- Positive attitude, passion for the Free People brand
Education and Experience
- Bachelors (B.A. or B.S.) from a four-year college or equivalent with a degree in Marketing or related field
- 1-2 years of experience in a related role
- Knowledge of HTML, CSS a plus
- Familiar with digital design and knowledge of Adobe Suite a plus
- Salesforce or other ESP experience a plus
- E-commerce experience and interest in retail preferred
Urban Outfitters, Inc. celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.
