AddressAdditional Locations: US-NY-New York City; US-CT-Hartford; US-MA-Boston; US-NY-Albany/Poughkeepsie
Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
About the role:
Boston Scientific's Field Marketing Manager is responsible for accelerating the adoption of key products in the region/geography assigned through market development, driving patient awareness and education, enabling patient access. This position also works with key customers to position BSC as “the partner of choice” in the therapeutic categories assigned through delivery of localized marketing programs. This candidate will work closely with Territory Managers and Regional Managers to execute marketing tactics to increase the number of patients treated with BSC therapies.
Your Responsibilities will include:
- Increase referring physician and patient awareness of disease states and treatment options
- Identify unique local market opportunities to increase therapy and product awareness including PR, patient advocacy or hospital marketing partnerships
- Conduct patient education seminars and community outreach programs.
- Evaluate and implement co-marketing programs (using approved guidelines)
- Make patient advocates available (in-person and cloud visits); also identify suitable patient advocates as needed
- Conduct in-office patient education tutorials
- Develop and implement targeted patient outreach initiatives
- Work with collaborative counterparts to drive Physician Health Talks between prosthetic urologists and primary care physicians or other referring physicians
- Enable patient access to the right implanter
- Address local market issues that limit patient access to trained implanters. Ensure patients have a way to access the right implanters
- Recommend best practices to implanters that enable improved efficiency and patient care
- Share with customers best practices that allow for improved practice efficiency and patient flow
- Increase awareness and acceptance of BSC Practice Management resources
- Share non-clinical literature of interest to prosthetic urologists
- Identify other areas where BSC should develop and share best practices that improve efficiency
- Partner closely with territory managers and region managers in the assigned geographies
- Clinical case/OR support 10-15%
Required Qualifications:
- BA or BS degree
- 5 years’ experience in sales, account management, advertising/marketing or promotions required; however less experience will be considered for an exceptional candidate
- Proficiency with Microsoft Office Programs (Excel)
- Experience with sales and marketing databases a plus
- Excellent verbal communication skills
- Must have demonstrated business partnering skills
- Ability to build/create immediate rapport
- Must be detailed-oriented and proven ability to be organized
- Creative outside-the-box thinker, persistent and analytical
- Self-driven and able to work independently
- 50-60% travel required
Preferred Qualifications:
- Healthcare, Pharma, medical device experience preferred
Requisition ID: 576261
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. Now more than ever, we have a responsibility to apply those values to everything we do – as a global business and as a global corporate citizen.
So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you!
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