Events Marketing Manager

Events Marketing Manager – Stamford, CTBe a part of a revolutionary change. At PMI, we’ve chosen to do something incredible. We’re totally transforming our business and building our future on one clear purpose – to deliver a smoke-free future.In late 2022, PMI acquired Swedish Match and its leading oral nicotine product portfolio. We can now provide legal age nicotine users who would otherwise continue to smoke, access to a broader range of better alternatives to combustible products.With huge change, comes huge opportunity. So, wherever you join us, you’ll enjoy the freedom to dream up and deliver better, brighter solutions and the space to move your career forward in endlessly different directions. Our success depends on people who are committed to our purpose and have an appetite for progress!Our beautiful HQ in Stamford, CT is just steps away from the Stamford Metro-North Train Station and easily accessible from NYC. The Events Marketing Manager will lead and manage brand events and engagement for our Smoke Free Products (SFPs). In this role, you will be responsible for designing, planning, and executing consumer events and engagement activations as part of omni-channel campaigns, based on consumer needs and the brand framework. You will collaborate with other functions such as brand, digital, field team, and legal/compliance to achieve PMI business objectives, such as volume, share, brand power, and NPS.Your ’day to day’: • Lead multiple teams to collaborate with brand, digital, and consumer experience functions in developing yearly events/engagement consumer activation plan in various channels (e.g. hang out places, events, concerts, communities) by understanding consumer needs and working within brand strategy framework to meet business objectives of growing brand equity and performance, measured by brand power, volume, and SoM. • Lead multiple teams in planning and deploying various digital online to offline activities to increase awareness and equity of brands. Work hand in hand with digital, consumer experience, and brand teams to plan and execute omnichannel/touchpoint engagement activities based on specific consumer persona that fits with the target market, further measured by several key indicators such as lead generation, registration, number of engagements, etc.• Lead and supervise planning and execution of various offline engagement activations by collaborating with the field marketing team and various agencies to ensure excellent execution and impactful engagement towards specific target audience within certain timeline and budget given. Ensure compliance with legal and regulatory requirements through collaboration with respective departments.• Participate in the development of planning and managing execution of SFP consumer program by collaborating with the consumer experience team through various stages of the consumer journey (awareness, acquisition, and retention) to help achieve SFP business objective of acquiring LAUs and rewarding existing LAUs.• Manage and exercise allocated consumer events/engagement budget to ensure the alignment with the business objectives. Manage and distribute allocation of given budget to respective agencies/field team and maximize impact towards business objective. Monitor budget utilization vs RF commitment and exercise cost saving when necessary.• Lead multiple teams in continuous development and experimentation to promote efficiencies & optimization in way of working and budget utilization.• Manage and collaborate with external agencies, event organizers/promoters, suppliers and partners, including selection and training, to ensure detailed planning, compliance to regulatory requirements, and excellent execution of planned consumer events/engagement programs to achieve the KPIs of the program.Who we’re looking for:• At least 8 years of experience working in a relevant marketing field (brand, consumer activation, field marketing, events), with 2+ years in a managerial position.• Bachelor’s degree in Business, Marketing, Communications or related field preferred.• Legally authorized to work in the U.S.Annual Base Salary Range: $124,000-$170,500What we offer • We offer a competitive base salary, annual bonus (applicable based on level of position), great medical, dental and vision coverage, 401k with a generous company match, incredible wellness benefits, commuter benefits, pet insurance, generous PTO, and much more! • We have implemented Smart Work, a hybrid model of working that promotes flexibility in the workplace. • Seize the freedom to define your future and ours. We’ll empower you to take risks, experiment and explore. • Be part of an inclusive, diverse culture where everyone’s contribution is respected; Collaborate with some of the world’s best people and feel like you belong. • Pursue your ambitions and develop your skills with a global business – our staggering size and scale provides endless opportunities to progress. • Take pride in delivering our promise to society: To improve the lives of a billion smokers. #LI-HybridPMI is an Equal Opportunity EmployerPMI Global Services Inc. and PM Global Brands Inc. are a subsidiary of Philip Morris International Inc. Philip Morris International (PMI) is leading a transformation in the tobacco industry to create a smoke-free future and ultimately replace cigarettes with smoke-free products to the benefit of adults who would otherwise continue to smoke, society, the company, its shareholders and its other stakeholders. PMI is a leading international tobacco company engaged in the manufacture and sale of cigarettes, as well as smoke-free products, associated electronic devices and accessories, and other nicotine-containing products in markets outside the U.S. In addition, PMI ships versions of its IQOS Platform 1 device and consumables to Altria Group, Inc. for sale under license in the U.S., where these products have received marketing authorizations from the U.S. Food and Drug Administration (FDA) under the premarket tobacco product application (PMTA) pathway; the FDA has also authorized the marketing of a version of IQOS and its consumables as a Modified Risk Tobacco Product (MRTP), finding that an exposure modification order for these products is appropriate to promote the public health. PMI is building a future on a new category of smoke-free products that, while not risk-free, are a much better choice than continuing to smoke. Through multidisciplinary capabilities in product development, state-of-the-art facilities and scientific substantiation, PMI aims to ensure that its smoke-free products meet adult consumer preferences and rigorous regulatory requirements. PMI's smoke-free product portfolio includes heat-not-burn and nicotine-containing vapor products. As of September 30, 2023, PMI's smoke-free products are available for sale in 82 markets in key cities or nationwide, and PMI estimates that approximately 19.7 million adults around the world, excluding Russia and Ukraine have already switched to IQOS and stopped smoking. For more information, please visit www.pmi.com and www.pmiscience.com.