Enrollment Marketing Specialist

Posting Details
Posting Summary
Working Title
Enrollment Marketing Specialist
Role Title
PR & Mktg Spec III
Role Code
29093-SW
FLSA
Exempt
Pay Band
04
Position Number
29500254
Agency
Tidewater Community College
Division
Tidewater Community College (Div)
Work Location
Virginia Beach - 810
Hiring Range
$41,655 - $50,000, commensurate w/ experience
Emergency/Essential Personnel
No
EEO Category
B-Professional
Full Time or Part Time
Full Time
Does this position have telework options? -Telework options are subject to change based on business needs-
No
Does this position have a bilingual or multilingual skill requirement or preference?
No
Work Schedule
8:30 AM - 5:00 PM, Monday thru Friday with some evenings and weekends required.
Sensitive Position
No
Job Description
Tidewater Community College has served South Hampton Roads - both students and employers - for 50 years. It has grown from 1 campus into a regional educational and economic force. TCC is the largest provider of higher education and workforce services in Hampton Roads, enrolling nearly 28,000 students in 2019-20. Founded in 1968 as a part of the Virginia Community College System, Tidewater Community College (TCC) services South Hampton Roads with 4 campuses in Chesapeake, Norfolk, Portsmouth, and Virginia Beach, 7 regional centers and 2 important cultural institutions. The college had 3,203 graduates in 2019-2020, 40 percent of whom pursued degrees that would let them transfer to 4-year institutions. Of South Hampton Roads residents enrolled in higher education 36% enrolled at TCC. TCC's institutional accreditation is affirmed through 2027 by the Southern Association of Colleges and Schools Commission on Colleges.
The Enrollment Management Marketing Specialist will coordinate marketing activities in the College's Customer Relations Management (CRM). This position will be responsible for executing and coordinating CRM-based communications to leads, prospects, applicants, active, and returning students via email, text, social media posts, and direct mail, and ensuring that scheduled communications are completed on time and remain in compliance with the College's enrollment management plan.
Special Assignments
May be required to perform other duties as assigned. May be required to assist the agency or state government generally in the event of an emergency declaration by the Governor.
KSA's/Required Qualifications

• Knowledge of and professional work experience in marketing and promotions
• Demonstrated ability to write compelling marketing communications free of errors
• Knowledge of contemporary marketing practices including digital and email marketing strategies
• Demonstrated ability to exhibit customer service best practices in a high volume service environment
• Demonstrated technical ability to navigate and administer Customer Relationship Management (CRM) software
• Excellent analytical, organizational, project management, and time management skills
• Ability to take direction, meet deadlines, and work within a team environment
• Demonstrated ability to design marketing print and electronic pieces.
• Knowledge of design software such as Canva or Adobe Graphic Design Suite.
• Demonstrated computer skills, including Microsoft Office Suite, as well as the ability to quickly grasp internal information systems
• Ability to assist with special events focused on increasing enrollment
• Experience in performing assignments that advance the goals of an institution.
• Experience in marketing and promotions.

Note: Portfolio required with the application, size limited to 10 MB
Additional Considerations

• Previous experience with Customer Relation Management platforms.
• Knowledge of digital marketing platforms including Facebook, Google, Twitter, LinkedIn, etc.

Operation of a State Vehicle
No
Supervises Employees
No
Required Travel
Limited to Hampton Roads area
Posting Detail Information
Posting Number
CLS_2711P
Recruitment Type
General Public - G
Number of Vacancies
1
Position End Date (if temporary)
Job Open Date
01/05/2024
Job Close Date
01/29/2024
Open Until Filled
Agency Website
tcc.edu
Contact Name
Jill Adams
Email
jadams@tcc.edu
Phone Number
Special Instructions to Applicants
In support of the Commonwealth's commitment to inclusion, we are encouraging individuals with disabilities to apply through the Commonwealth Alternative Hiring Process. To be considered for this opportunity, applicants will need to provide their Certificate of Disability (COD) provided by a Certified Rehabilitation Counselor within the Department for Aging & Rehabilitative Services (DARS). Veterans are encouraged to answer Veteran status questions and submit their disability documentation, if applicable, to DARS to get their Certificate of Disability. If you need to get a Certificate of Disability, use this link: https://www.vadars.org/drs/cpid/PWContact.aspx , or call DARS at 800- 552-5019.
Additional Information
Background Check Statement Disclaimer
The selected candidate's offer is contingent upon the successful completion of a criminal background investigation, which may include: fingerprint checks, local agency checks, employment verification, verification of education, credit checks (relevant to employment). Additionally, selected candidates may be required to complete the Commonwealth's Statement of Economic Interest. For more information, please follow this link: http://ethics.dls.virginia.gov/
EEO Statement
The Virginia Community College System, an EEO employer, welcomes applications from people of all backgrounds and recognizes the benefits of a diverse workforce. Therefore, the VCCS is committed to providing a work environment free of discrimination and harassment. Employment decisions are based on business needs, job requirements and individual qualifications. We prohibit discrimination and harassment on the basis of race, color, religion, sex, national origin, age, sexual orientation, mental or physical disabilities, political affiliation, veteran status, gender identity, or other non-merit factors.
ADA Statement
The VCCS is an EOE and Affirmative Action Employer. In compliance with the Americans with Disabilities Acts (ADA and ADAAA), VCCS will provide, if requested, reasonable accommodation to applicants in need of access to the application, interviewing and selection processes.
E-Verify Statement
VCCS uses E-Verify to check employee eligibility to work in the United States. You will be required to complete an I-9 form and provide documentation of your identity for employment purposes.
Quicklink for Posting
https://jobs.vccs.edu/postings/69061