Email Marketing Specialist

At KI, we believe knowing our customers helps us serve them better. We listen. We observe. We understand that each customer has unique needs. So, we pride ourselves on helping our customers make smart furniture decisions by offering expert advice, design options and personalized solutions.Since 1941, we’ve positioned KI as the furniture company that best understands the furniture industry and is committed to providing customers with the smart solutions. By targeting specific markets with solutions for business furniture, university furniture, educational furniture, healthcare furniture and government furniture, we can quickly respond to our customers’ unique needs – including the choice to procure furniture according to what fits their ordering and fulfillment process. That’s why we say we offer far more than furniture. We’re Furnishing Knowledge.
We have an immediate opening for a full-time E-Mail Marketing Specialist to join our Marketing team in Green Bay. While we prefer this position to work from KI’s Corporate Office in Green Bay, we will consider a candidate who lives outside Green Bay, and who can commute to one of our Midwest showrooms in Milwaukee or Chicago several days a week to collaborate with other KI team members. Regular travel to KI’s Corporate Office in Green Bay will also be required.
This position is responsible for developing and executing Email Marketing strategies for KI, Pallas Textiles, and KI Wall brands. This includes the creation and implementation of email automation workflows and email campaigns as part of lead generation and nurturing efforts as well as brand awareness and promotion. This individual is responsible for understanding and applying strategic Email Marketing tactics to achieve brand growth and digital marketing KPIs.
Qualified candidates will have a bachelor’s degree in communications, Journalism, Digital Marketing, Marketing, Public Relations, Web/Interactive Media Design or related field. Three-five years’ experience in a professional communications environment required along with additional experience in the following areas preferred:

• Implementing digital marketing tactics
• Using social media as a marketing tool
• Working in web content management systems and digital marketing automation programs (Pardot, HubSpot, EPiServer, etc.)
• Monitoring digital engagement via analytical tools
• Search engine optimization/marketing (SEO/SEM), lead generation and e-mail marketing

We offer a comprehensive benefits package including medical, dental, vision and life insurance. We also offer a 401k plan with company match and an employee stock ownership plan (ESOP). Employee discounts, tuition reimbursement and certification assistance are just some of the other great benefits we offer.
Apply today!
KI is an Equal Opportunity Employer.

Health insurance, Dental insurance, Tuition reimbursement, Vision insurance, 401(k) matching, Employee discount, Employee stock ownership plan, Life insurance