Ecommerce Marketing Specialist

The Vita Coco Company, created in 2004 by Co-CEO Michael Kirban and Ira Liran, produces the leading brand of coconut water in the United States with a growing presence around the world. The Vita Coco Company's brands include the leading coconut water, Vita Coco; clean energy drink Runa; premium canned water, Ever & Ever; and protein-infused water, PWR LIFT.

In 2021, The Vita Coco Company became a publicly traded, Public Benefit Corporation. With a growing portfolio of natural products, The Vita Coco Company has identified its public benefit purpose as creating ethical, sustainable products that uplift communities and do right by our planet by harnessing and protecting nature's resources.

In 2022, The Vita Coco Company was certified as a B Corporation furthering the Company's commitment toward operating its business as a force for good, while delivering better-for-you products.

Vita Coco is headquartered in New York City with international offices in London and Singapore.

Position Overview:

As an Ecommerce Specialist at Vita Coco, you will play a crucial role in managing our direct-to-consumer and ecommerce channels for Vita Coco and PWR LIFT, including email marketing, website development, digital marketing campaigns and retailer management. You will be responsible for driving growth, engagement, and retention across these channels while ensuring a seamless customer experience. Additionally, you will be instrumental in bringing the brand to life online and supporting every brand activation. Reporting to the Senior Omnichannel Marketing Manager, you will collaborate closely with the Senior Manager of Growth to ensure alignment with overarching marketing strategies and objectives.

Key Responsibilities:

• Assist in maintaining & producing ecommerce content; including brand/product pages, new campaign asset development (DSP), existing ad and product content (versioning), and the uploading process.
• Assist in operations related to DTC and ecommerce channels, including inventory management, content syndication, fulfillment, and logistics coordination.
• Generate weekly and monthly reports on key performance metrics (sales, market share, ad performance), providing insights and recommendations for optimization.
• Analyze campaign performance metrics and provide actionable insights to optimize marketing strategies and improve ROI.
• Develop and execute email marketing campaigns to drive customer acquisition, engagement, and retention.
• Implement retention strategies to increase customer lifetime value and loyalty.
• Collaborate with cross-functional teams and external agencies to oversee web development projects and optimization, ensuring a user-friendly experience and driving conversion rates.
• Plan, execute, and optimize digital advertising campaigns across various platforms to drive traffic and sales.
• Lead end of month reporting for finance and operations
• Stay updated on industry trends and best practices in the ecommerce space, implementing innovative strategies to drive growth and stay ahead of the competition.
• Manage cross-functional partnerships and collaborate with external agencies to ensure cohesive brand execution and alignment with business goals.

Qualifications:

• 1-2 years of experience in digital marketing, with a focus on direct-to-consumer or ecommerce.
• Proven track record of managing successful email marketing campaigns, retention strategies, digital projects, and digital advertising campaigns.
• Proficiency in digital marketing tools: Google Analytics, Amazon Seller Central, Facebook Ads manager, and Shopify
• Strong analytical skills with the ability to interpret data, analyze results, and optimize strategies to drive performance.
• Exceptional project management skills with the ability to multitask and prioritize effectively in a fast-paced environment.
• Creative thinker with a keen eye for detail and a passion for innovation.
• Excellent communication skills with the ability to collaborate effectively across teams and communicate complex ideas clearly and concisely.

At The Vita Coco Company, compensation decisions are dependent upon a variety of factors, which may include, but are not limited to: skill set, experience, education, training, licensure and certifications, knowledge and abilities of the applicant, alignment with market data, and other business and organizational needs. A reasonable estimate of the current pay for this position ranges from $55,000 - $65,000. This range may vary for positions that will be performed outside of California, Colorado, Nevada, New York City, Westchester County, NY, Rhode Island, or Washington.

The Vita Coco Company is committed to the principles of equal employment. We are committed to complying with all federal, state, and local laws providing equal employment opportunities, and all other employment laws and regulations. It is our intent to maintain a work environment that is free of harassment, discrimination, or retaliation because of age, race, religion, color, national origin, gender, sex, sexual orientation (including transgender status, gender identity or expression), physical or mental disability, genetic information, marital status, AIDS/HIV status, military service, veteran status, or any other status protected by federal, state, or local laws. The Company is dedicated to the fulfillment of this policy in regard to all aspects of employment, including but not limited to recruiting, hiring, placement, transfer, training, promotion, rates of pay, and other compensation, termination, and all other terms, conditions, and privileges of employment.