E-Commerce Specialist

Job Title: E-commerce Specialist

Department: Corporate

Location: 1826 Claiborne Avenue, Shreveport, LA

Wage Category: Non-Exempt

Reports To: Vice President, Development

Duties and responsibilities include but are not limited to:

• Collaborate with the Executive team to develop and implement a comprehensive e-commerce strategy aimed at improving website performance and achieving business development goals.
• Collaborate with the sales and customer care staff to resolve issues and elevate the customer experience.
• Work closely with the Information Technology (IT) Department to implement data-driven changes or updates to the e-commerce website and pricing catalogs.
• Manage all online activities related to traffic acquisition, sales, conversion, A/B testing, and reporting.
• Investigate, dissect, and interpret online retail performance for all e-commerce stores connected to the L.A.B. website and report on changes and market trends.
• Create and manage website uploads which includes landing page development.
• Develop and implement an e-commerce strategy to improve website performance. Also involves ensuring the website is accessibility-friendly for all users.
• Research the market to discover new trends and technologies to improve website performance.
• Ensure products, including web design, graphic design, digital marketing materials, etc., are accessibility-friendly using a systematic approach to establish accessibility standards.
• Manage digital marketing channels across Pay-Per-Click (PPC), Search Engine Optimization (SEO), Display, e-mail marketing, and social media with an emphasis on consistency across all channels.
• Analyze data to deliver a data-driven strategy to achieve key performance indicators (KPIs).
• Perform other duties as assigned.

Key Competencies:

• Interpersonal and listening skills.
• Professional communication skills (verbal and written).
• Problem analysis and creative problem-solving.
• Attention to detail and accuracy.
• Organized, analytical, technical, and result-oriented mindset.
• Able to orient data analytics insights with the end user in mind.
• A team player.

• Bachelor’s degree in business management, marketing, or data science.
• Minimum of two years of experience in digital economies and e-commerce.
• Knowledge of Microsoft Office products (Outlook, Word, and Excel).
• In-depth understanding of web-analytic tools such as Google Analytics, Heap, Oracle, and OWOX BI.
• Knowledge of a broad range of e-commerce activities such as:
  • Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google Ads, website design, sales funneling, conversions, digital marketing, and graphic design.
• Experience with web development and design such as user flows, process flows, site maps, and wireframes.
• In-depth understanding of web design principles and user experience (UX) best practices
• Experience with Web Content Accessibility Guidelines (WCAG) is a plus.