E-Commerce Marketing Manager

Custom Fabricating & Supplies is a fast growing manufacturer of performance component die cuts, gaskets, silicone caps & plugs, custom rubber molded parts and tape masking products for the finishing industry and OEMs. For 23 years we have shown consistent growth with a large jump over the last three thanks in large part to e-commerce and digital marketing efforts. We are laser focused on continuing that growth pattern and are looking for an E-commerce Marketing Manager to continue the upward trend. You will be stepping into a well established Magento 2 environment integrated fully with our ERP system.

Your role as the E-commerce Marketing Manager is first and foremost to manage the daily operations of the website. We utilize the services of multiple third party companies to assist in the development and maintenance of the website. You will identify any issues or updates and coordinate with them to ensure the site runs smoothly. You will be responsible for curating new content and updating CMS pages and blogs to increase organic reach. You will work closely with the VP of sales to conceptualize and roll out digital marketing initiatives to support e-commerce growth.

This role is responsible for paid advertising campaigns (Googe Ads) and other marketing initiatives aimed at increasing sales and maximizing profits. You will also be responsible for traditional marketing, such as, catalog development, print campaigns and event/tradeshow coordination.

This is a 100% onsite role.

Job Responsibilities: This list of duties and responsibilities is not all inclusive and may be expanded to include other duties and responsibilities as management may deem necessary from time to time.

• Manage all aspects of a Magento 2 E-commerce platform integrated with Sage ERP.
• Develop and maintain creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events, document business processes, and provide sales support.
• Utilize Search Engine Optimization tools, analyze the data and implement changes needed to ensure organic search dominance.
• Perform traditional marketing functions i.e. catalogs, other printed media and apparel.
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups.
• Implement successful marketing campaigns promoting the business and generate genuine traffic (both offline and online) from ideation to execution.
• Represent the organization at various community and business meetings; conducts facility tours and promotes our brand at trade shows and major industry-related events.
• Oversee the management of outsourced agencies.
• Negotiate contracts for services needed to execute a marketing strategy.
• Builds sustainable relationships and partnerships with other key players such as vendors, advertising agencies, and creative artists as needed.
• Works directly with senior management of the organization to develop marketing programs, design marketing strategies, and implement marketing campaigns.
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis; optimize accordingly.
• Reports results of marketing analysis to senior management with suggestions of avenues for potential growth or sales strategies to which capitalize on new opportunities.
• Have a thorough understanding of products sold by CFS.
• Adhere to stated policies and procedures.
• Learn and follow the CFS Quality Policy.
• Pursue personal development of skills and knowledge necessary for the effective performance of the role.
• Maintain positive customer relations approach towards visitors, customers, and employees.
• Maintain a high-level of confidentiality on all matters involving Custom Fabricating & Supplies.
• Perform additional tasks as assigned.

Skills and knowledge necessary for effective performance:

• E-commerce management experience.
• Knowledge of Pay Per Click set-up, management and results.
• Experience working with third party developers, designers and Pay Per Click management companies.
• Experience with contract negotiation.
• Creativity.
• Exceptional attention to detail.
• Ability to follow direction, comprehend and follow instructions.
• Ability to problem solve, quickly and productively.
• Ability to meet deadlines.
• Ability to work individually as well as part of a team.
• Positive attitude and willingness to learn.
• Excellent technical ability.
• Ability to project manage.
• Ability to organize and manage multiple priorities, with accuracy and confidentiality.
• Business math skills.
• Written and verbal communication ability.
• Develop and maintain relationships with potential and existing clients.
• People oriented and results driven.
• Professional demeanor.
• Positive, patient and proactive customer approach.

Qualifications:

• Associates Degree or equivalent, Bachelor's degree preferred.
• 2 years of experience with Magento or comparable e-commerce platform.
• Experience with Semrush or comparable keyword research tool.
• Experienced with Google Pay Per Click management for business to business.
• Proficient in Microsoft Office Suite.
• Understanding of ERP integrations with e-commerce.
• Basic Photoshop knowledge
• Experience using Frase or comparable content creation tool.