E-Commerce Business Specialist

Who Is Drive DeVilbiss…

Drive DeVilbiss has become a leading manufacturer of medical products with a strong and consistent track record of growth achieved both organically and through acquisitions. We are proud of our high-quality, diverse product portfolio, channel footprint and global operating scale. Our products are sold into the homecare, long-term care, retail, and e-commerce channels in more than 80 countries around the world.

“Leading the World with Innovative Healthcare Solutions that Enhance Lives.”

The Ecommerce Business Specialist will assist the Ecommerce team in the execution of strategies within Ecommerce and on Amazon. Working closely with the VP and Director of Ecommerce, you will develop into an Ecommerce expert, including understanding shopping behaviors, competitor landscape, and the right sales conversion levers to pull. Utilizing analytics/reporting, the Specialist will ensure our products are optimized to generate high conversion and hit sales goals, while keeping an elevated image and accurate reflection of Drive’s brand. Additionally, this role will require working successfully cross-functionally with the Marketing and Product Management teams by influencing new and adaptive strategies, while driving results. Being successful in this role requires a strong sense of curiosity, adaptability, and self-motivated drive to succeed.

Main Activities/Responsibilities:

• Support Ecommerce and Amazon’s overall business with product launches and promotional campaign execution via end-to-end project management.
  • For Search: product catalog management, SEO and content score card reporting.
  • For Advertising and Marketing: work with marketing to provide input in creating and optimizing AMS and DSP campaigns.
  • Ecommerce Support: monitor and maintain the Ecommerce and MAP program, effectively communicate the overall program and benefit.
• Maintain PDP by ensuring Drive rises above competition, align product merges and monitor 3P content changes by reviewing content scores.
• Gain insight into the levers of marketplace algorithms to achieve sales rank improvements, along with understanding of shopping behaviors.
• Coordinate with marketing team to develop assets (A+, text, images, infographics, etc.) necessary for the enhancement of product/brand representation.
• Collaborate with Sales and Product teams to develop product promo strategy.
• Provide Sales reporting and recommendations based on competitive landscape, market share and POS.
• Maintain the Ecommerce and MAP mailboxes.
• Assist Ecommerce Account Manager for ad hoc projects.

Competencies:

• Strong analytical mindset and ability to learn quickly and make strategic decisions.
• Advanced Excel Skills: formulation, macros, reporting, etc.
• Able to prioritize, multitask, and work efficiently; able to work on multiple projects in a deadline driven environment.
• Strong written and verbal communication skills are required.
• Innovator that is not afraid to take risks and try things.
• Strong sense of curiosity and drive to win.
• Ability to work well independently and within a team in a dynamic environment.

Reporting Relationships and Supervision:

• Reports to the Vice President - Ecommerce Division

Education and Experience:

• Bachelor’s degree and minimum 1 year experience
• Experience with Salesforce, Tableau and/or Stackline a plus.
• Knowledge of selling on Amazon.com, both as a brand (1P/Vendor Central) and as a marketplace (3P/Seller Central) a plus
• Advanced Excel Skills: formulation, macros, reporting, etc.
• Experience working with online customers and marketplaces.