Job Summary:
The media landscape is evolving quickly and as Director leading talented media professionals with Disney Advertising Local – Southwest, you will be at the forefront of the evolution happening in local media sales. Whether it’s strategizing with teammates and clients on a self-service or programmatic addressable campaign or developing a linear community-based campaign and TV schedule….. you will be at the center of best-in-class media options with Fortune 100 companies to small and mid-sized businesses in the Southwest territory. With the depth and breadth of content across the Disney portfolio, impacting our clients’ business is one of the most exciting and gratifying opportunities in media.
This role will be responsible for driving addressable and linear revenue growth for direct and agency clients in the Southwest region; and for building and maintaining strong relationships with clients and their agencies.
Responsibilities and Duties of the Role:
- Lead the addressable and linear strategy for an assigned group of Account Executives and their clients.
- Provide guidance and leadership to Account Executives, Associate Account Executives & Associate Account Managers.
- Responsible for meeting and exceeding revenue targets for the region.
- Establish a recognized presence in the market with the full compliment of Disney Sales opportunities, identify new revenue opportunities in streaming, linear, social and digital.
- Foster meaningful relationships with direct and agency leads.
- Provide day to day guidance and leadership to Account Executives and Associate Account Executives and are held accountable for achieving defined Addressable sales targets for an assigned client group.
- Respond proactively to all requests; guide all RFPs to key DAS stakeholders so that critical deadlines are achieved.
- Work closely with the regional VP and Directors to develop and execute on the sales strategy for assigned client group.
- Partner with DAS’s internal teams including Addressable Enablement, Ad Operations, Revenue Management, Transactional Sales, Business Operations and Client & Brand Solutions and our segment partners, including ESPN, DMED Technology, Finance and others to devise ad solutions and drive creativity throughout the entire sales process.
- Ensure we have a diverse team and a positive culture of inclusion.
Required Education, Experience/Skills/Training:
- 10+ years of overall experience with 8+ years of direct selling experience in advertising sales with relevant sales experience in a media organization
- Experience in premium TV and addressable advertising sales, understanding and delivering direct and programmatic sales
- Experience with optimized linear and addressable television, as well as experience working with agencies focusing on new media
- Strong understanding of new media technologies
- A change leader with experience guiding new teams to deliver revenue
- Experience interfacing with executives, clients and agencies
- Experienced leader of data driven sales managing the sales cycle with advanced campaign measurement and attribution
- Effective Sales Leader with an established history of prospecting new clients, generating leads and closing sales
- Able to simply and compellingly present complex marketing programs to clients. Able to lead brainstorming sessions as the need and situations demand
- Manage multiple projects with tight deadlines; communicate effectively with a range of executives, department teams and clients
- Ability to perform at a high level even when faced with unexpected change; creative problem solver in dealing with difficult or unexpected challenges
- Be willing to take risks to ensure creative thinking and the best outcomes possible
- Able to work with data, create solutions and deal with ambiguity
- Ability to travel based on business needs
Preferred Education:
- Bachelor’s Degree or equivalent experience
#DisneyAdvertising