Director Of Product Marketing

Company: Telarus was recently recognized by Inc. as a best workplace; our positive culture is a top priority. Telarus is the #1 global technology solutions brokerage with a singular focus on accelerating partner success through unparalleled resources, support, and education. We are professionals committed to providing the highest quality partner care.

Overall Responsibility: The Director of Product Marketing is a critical role at Telarus responsible for driving the success of a company's product & service portfolio. This individual will lead the product marketing & content efforts and work closely with cross-functional teams such as advanced solutions, supplier management, sales, and marketing to develop and execute strategic plans for Telarus’ services, solutions, and tools which comprise the product suite.

Key Responsibilities:

• Develop and execute go-to-market & launch strategies for new and existing products, including positioning, messaging, and pricing.
• Conduct market research to understand customer needs, competitors, and industry trends.
• Work closely with the marketing, advanced solutions, and supplier management teams to ensure product positioning and messaging align with corporate positioning and marketecture.
• Develop and deliver product training and enablement materials for sales and marketing teams.
• Manage content resources to help deliver on the PMM promise.
• Collaborate with the demand generation team to develop and execute campaigns to generate product demand and awareness.
• Partner with the sales team to develop tools and support materials that help drive revenue.
• Monitor and analyze product performance and make recommendations for improvements.
• Collaborate with cross-functional teams to develop and execute product roadmaps.

Qualifications:

• Bachelor's degree in marketing, business, or a related field.
• Five-plus years of experience in product marketing, with at least three years in a leadership role.
• Strong understanding of the indirect sales channel for technology preferred, experience in the channel with TSBs and TSDs, especially
• Strong understanding of the product development process and the ability to translate technical features into customer benefits.
• Excellent communication and presentation skills, with the ability to effectively communicate with internal and external stakeholders.
• Strong analytical skills, with the ability to use data to inform decision-making.
• Experience in a B2B technology or SaaS company is preferred.
• Ability to work in a fast-paced, deadline-driven environment.

Location:  Remote

Additional Information: The Director of Product Marketing is a strategic and analytical leader who can work effectively with cross-functional teams. This individual should be a strong communicator with excellent presentation skills and the ability to position effectively and market products to Telarus partners, suppliers, and internal constituents. The Director of Product Marketing should have a strong understanding of the product development process and the ability to translate technical features into customer benefits. This individual should also have experience in a B2B technology or SaaS company and the ability to work in a fast-paced, deadline-driven environment. This role is crucial for the company’s success as it entails developing and executing go-to-market strategies, conducting market research, collaborating with the sales and supplier management teams, and monitoring and analyzing product performance to make recommendations for improvements. The Director of Product Marketing will play a vital role in driving revenue and growth for Telarus by creating and executing effective marketing strategies that resonate with customers and positioning the company's products in the most favorable light.