Director Of Marketing

Currently seeking an experienced marketing manager or marketing director for my client. The marketing director will lead, coordinate, and participate in the development of Marketing strategies for the organization.

Supervisory Responsibilities:

• Recruits, interviews, hires, and trains supervisory and management staff in the department.
• Oversees the daily workflow of the department.
• Provides constructive and timely performance evaluations.
• Handles discipline and termination of employees and in accordance with company policy.

Duties & Responsibilities:

• Directs and implements the organization’s advertising and promotional activities.
• Analyzes target market information to identify and recommend effective marketing approaches.
• Identifies new market segments that will benefit from company products.
• Prepares effective advertising campaigns based on market research.
• Maintains knowledge on emerging products and services.
• Collaborates with senior executives to develop growth plans for the organization.
• Forecasts, drafts, implements, and oversees the departments operating budget.
• Design, implement, and facilitate annual marketing plan for the company.
• Support and facilitate development and implementation of Marketing plans.
• Develops marketing strategy, based on knowledge of establishment policy, nature of market, copyright and royalty requirements, and cost and markup factors.
• Website Development and Updates
• Develops a process to target new customers, segments, and opportunities.
• Executes the lead generation and qualification process.
• Once qualified, facilitates, the hand-off of those leads to the Sales Director.
• Measures our performance in closing leads and generating results.
• Oversee the development of promotional materials including marketing collateral and print copies.
• Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.
• Ensure the integration of the business unit marketing function within that of the greater group and ensure that the business unit optimizes its use of shared and support services.
• Assist the business unit to meet its objectives, live the values and culture and to practice company policies.

Knowledge, Skills, and Abilities:

• Ability to be a self-starter, requiring minimal supervision.
• Ability to function in a team-based environment.
• Ability to make decisions and take appropriate action.
• Ability to communicate effectively with an emphasis of speaking on the telephone.
• Strong PC skills including, but not limited to: MS Word, Excel, Outlook, and Access.
• Ability to be flexible in a fast paced and changing environment.
• Ability to organize and prioritize workload and document/maintain a variety of records.
• Ability to take job orders from Supervisor.
• Participate in corrective and preventive actions and continuous improvement projects.

Requirements:

• BS/BA in Marketing or related field. Experience in logistics is preferred.
• Minimum 5 years marketing experience at mid-size professional services organization, preferably at a Logistics firm.
• 2 years’ experience at director level or 5 years’ experience as a Marketing Manager.
• Experience with new media and internet advertising.
• Detail-oriented with the ability to manage projects from inception through execution

Job Type: Full-time

Pay: $110,000.00 - $120,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Vision insurance

Schedule:

• Monday to Friday

Ability to Relocate:

• Defiance, OH 43512: Relocate before starting work (Required)

Work Location: Hybrid remote in Defiance, OH 43512