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Highmark HealthJob Description :
JOB SUMMARY
The Director of Marketing Technology and Operations, a pivotal leadership role within the marketing & experience department, will be at the forefront of blending technology, process, and people to scale our marketing efforts and foster a collaborative and inclusive culture. With a strong emphasis on technology, particularly the widespread adoption and integration of AI, the role demands a visionary leader who can advance our Marketing Technology (martech) stack in collaboration with other key stakeholder departments, and optimize, automate or outsource operational processes across the department. The Director will be responsible for aligning technology with our current and future needs, ensuring seamless integration with corporate business planning, and facilitating budget and resource allocation. This role requires a leader with high emotional intelligence, capable of leading through influence and driving a thriving culture based on our core beliefs.
ESSENTIAL RESPONSIBILITIES
- Perform management responsibilities to include, but are not limited to: involved in hiring and termination decisions, coaching and development, rewards and recognition, performance management and staff productivity. Plan, organize, staff, direct and control the day-to-day operations of the department; develop and implement policies and programs as necessary; may have budgetary responsibility and authority.
- Technology: Lead the advancement and maturity of the Marketing Technology stack and AI integration, ensuring it supports current and future marketing strategies and campaign needs, and integrates seamlessly with other corporate technologies. Develop and manage Marketing Technology roadmaps. Serve as primary point of contact and owner for Marketing Technology vendor relationships, in partnership with many cross-functional areas (such as customer relationship management, digital, research, media, in-house agency leaders, IT, data analytics, compliance, and procurement).
- Process: Oversee the development and implementation of Marketing operational strategies and plans. Manage the budget, forecasting, and resource allocation process for the marketing department, ensuring optimal utilization of funds and technology. Lead Marketing & Experience annual planning process, including facilitating development of team marketing plans and performance metrics. Facilitate progress tracking and monthly operating reviews to ensure departmental goals are met.
- People: Champion the department’s DEI efforts, promoting a culture where diverse ideas and perspectives are valued and encouraged. Coordinate all-department meetings, career development programs, new team member onboarding programs, and an annual in-person gathering to inspire and connect team members. Facilitate collaborative leader sessions.
- Enterprise Alignment: Actively participate in cross-functional teams, representing marketing in broader corporate strategic planning, operations, and technology discussions.
- Other duties as assigned or requested.
EXPERIENCE
Required
- 5 years of management or leadership role.
- 5 years of experience in Marketing Technology management, particularly in developing and maturing a martech stack and AI integration.
- 5 years of experience in operational process optimization within a marketing context.
- 5 years of experience working collaboratively across various business functions and levels in a dynamic, diverse environment. 3 years of experience in strategic planning, budget management, and operational efficiency in a corporate setting.
Preferred
- 3 years of experience in fostering a culture of collaboration, innovation, and accountability.
SKILLS
- Exceptional leadership skills, with a focus on influence and emotional intelligence.
- Strong technical acumen, especially in marketing operations technology, customer relationship management solutions, digital marketing, and AI applications.
- Excellent strategic thinking and problem-solving abilities.
- Commitment to diversity, equity, and inclusion.
- Superior communication, critical conversation skills, and collaboration.
- Proficiency in business planning, goal-setting, budget management, and performance metrics.
- Ability to drive continuous improvement and innovation within the department. Ability to represent marketing interests in wider corporate strategy and planning discussions.
EDUCATION
Required
- Bachelor’s degree in marketing, business administration, technology management, or related field OR relevant experience and/or education as determined by the company in lieu of bachelor's degree.
Preferred
LICENSES or CERTIFICATIONS
Required
None
Preferred
- Technology management certification
- Leadership certification Project management certification
Language (Other than English):
None
Travel Requirement:
0% - 25%
PHYSICAL, MENTAL DEMANDS and WORKING CONDITIONS
Position Type
Office- or Remote-based
Teaches / trains others
Occasionally
Travel from the office to various work sites or from site-to-site
Rarely
Works primarily out-of-the office selling products/services (sales employees)
Never
Physical work site required
No
Lifting: up to 10 pounds
Constantly
Lifting: 10 to 25 pounds
Occasionally
Lifting: 25 to 50 pounds
Rarely
Disclaimer: The job description has been designed to indicate the general nature and essential duties and responsibilities of work performed by employees within this job title. It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of employees to do this job.
Compliance Requirement : This job adheres to the ethical and legal standards and behavioral expectations as set forth in the code of business conduct and company policies.
As a component of job responsibilities, employees may have access to covered information, cardholder data, or other confidential customer information that must be protected at all times. In connection with this, all employees must comply with both the Health Insurance Portability Accountability Act of 1996 (HIPAA) as described in the Notice of Privacy Practices and Privacy Policies and Procedures as well as all data security guidelines established within the Company’s Handbook of Privacy Policies and Practices and Information Security Policy.
Furthermore, it is every employee’s responsibility to comply with the company’s Code of Business Conduct. This includes but is not limited to adherence to applicable federal and state laws, rules, and regulations as well as company policies and training requirements.
Pay Range Minimum:
$126,400.00Pay Range Maximum:
$233,700.00Base pay is determined by a variety of factors including a candidate’s qualifications, experience, and expected contributions, as well as internal peer equity, market, and business considerations. The displayed salary range does not reflect any geographic differential Highmark may apply for certain locations based upon comparative markets.
Highmark Health and its affiliates prohibit discrimination against qualified individuals based on their status as protected veterans or individuals with disabilities, and prohibit discrimination against all individuals based on their race, color, age, religion, sex, national origin, sexual orientation/gender identity or any other category protected by applicable federal, state or local law. Highmark Health and its affiliates take affirmative action to employ and advance in employment individuals without regard to race, color, age, religion, sex, national origin, sexual orientation/gender identity, protected veteran status or disability.
EEO is The Law
Equal Opportunity Employer Minorities/Women/Protected Veterans/Disabled/Sexual Orientation/Gender Identity ( https://www.eeoc.gov/sites/default/files/migrated_files/employers/poster_screen_reader_optimized.pdf )
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