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SalaryAbout the Company
Home Franchise Concepts® , is one of the world's largest franchise systems in the home improvement goods and services space, among the world's largest franchise businesses and a recognized leader in franchisee-franchisor relationships. Home Franchise Concepts’ brands including Budget Blinds®, The Tailored Closet®, PremierGarage®, Concrete Craft®, AdvantaClean®, Lightspeed Restoration™, Kitchen Tune-Up®, Bath Tune-Up®, Two Maids® and Aussie Pet Mobile®, are supported by more than 2,600 franchise territories in the U.S. and Canada.
Home Franchise Concepts is a subsidiary of JM Family Enterprises, a privately held company with more than $20 billion in revenue and more than 5,000 associates. Rooted in automotive and united in its strong culture and core values, JM Family is in the business of helping other businesses succeed. As a long-term partner, it is invested in its companies, associates and its communities.
A few of the Company’s many Accolades and Awards
- Entrepreneur’s Franchise 500
- Entrepreneur’s Franchise 500 Best in Category
- Entrepreneur’s Top Low-Cost Franchise
- Entrepreneur’s Top New & Emerging Franchises
- Entrepreneur’s Top Home-based Franchises
- Entrepreneur’s Top 100 Global Franchises
Summary About the Role
Responsibilities
- Local Area Marketing
- Serve as the expert of Local Area Marketing for all brands in the organization
- Develop a consistent Local Area Marketing strategy for the portfolio of brands
- Develop the business model and strategy for establishing an internal LAM consulting group
- Hire and lead a team of Local Area Marketing Managers
- Establish consistent and efficient processes
- Identify new opportunities for reaching higher levels of performance via Local Area Marketing
- Develop compliance processes to hold franchisees accountable for their requirements
- Cross functional collaboration (IT, Analytics, Brand teams, NAF Media, etc. etc.)
- Establish and be accountable for measurable KPIs
- Monitor and analyze the performance of local marketing campaigns and initiatives.
- Use data and analytics to make data-driven decisions and adjust strategies as needed.
- Ad Hoc projects as needed
- Vendor Management
- Holistically own all elements of Local Area Marketing vendor partnerships
- Establish Strategy for Vendor Management and Adoption
- Establish Vendor Adoption Goals and Metrics
- Manage Vendor Relationships
- Be the primary point of contact for vendors and any vendor-related questions
- Manage existing contracts and work with Legal on contracting of new partners
- Identify areas to introduce new partners (for improved performance, fill a gap in needs, etc)
- Establish and be accountable for measurable KPIs
- Analyze and interpret performance data/ KPIs
- Conduct RFPs for new partners
- Establish processes and enforce compliance for approved and unapproved vendors (for shared and brand-specific vendors)
- Continuous Performance Evaluation and Management
- Work closely with vendors to optimize campaigns to drive desired performance KPIs.
- Lead ongoing vendor performance meetings and QBRs as needed.
- Develop systems and processes to track performance
- Ad Hoc projects as needed
Skillsets
- Project Management
- Managerial Experience (preferably of mid-sized teams)
- Strongly Prefer Franchise Experience
- Ability to Analyze and Interpret Data
- Digital Media Expertise
- Experience Managing a Network of Agency/ Vendor Partners
- Understanding of Media Landscape
- Ability to establish and manage new processes and structure
- Understanding of/ Experience with Managing Co-Op Programs
- Highly proactive, self-starter individual who can work with multiple internal and external stakeholders, at all levels, and maintain great relationships.
- Collaborative/ Team Player
- Organized, ability to manage multiple tasks, prioritize, see the big picture and escalate issues appropriately
- Strong communication and influencing skills
- Excellent written, verbal and interpersonal skills
- Creative and problem-solving mindset
- Ability to thrive in a matrixed organization
- Experience Managing Budgets
Qualifications
- Based in Flower Mound Tx, a hybrid work environment
- Ability to travel (less than 20%)
- 3-5 years managerial experience
To perform this job successfully, an individual must be able to perform each essential job function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
