Director Of Marketing And Communications

People Architects has partnered with The Cleveland Museum of Natural History (CMNH) to identify and hire a full time Director of Marketing and Communications (DMC) to lead the creative, collaborative response to reaching the museum’s audience and visitor benchmarks and
their corresponding revenue goals.

The DMC will be an active partner in building connections and open communication so that all departments are aligned and are working together to strengthen the brand and the future of the museum.

Key Requirements:

Significant successful experience in:
Marketing and Communications strategy
Target segmentation
Digital, communications, customer acquisition
Brand management in an environment with a strong visual culture; nonprofit experience a plus.

Expertise in:

• Development, implementation, and evaluation of long-range marketing plans and marketing research;
  including success with increasing attendance and revenue.
• Essential Duties and Responsibilities: (Must be able to perform the essential functions of this position with or without
  reasonable accommodation)
• Create a strategic communication and marketing plan to build excitement for the Museum’s grand opening
  and maximize the capture of relevant data to enhance future marketing plans in alignment with CMNH’s
  strategic plan.
• Pioneer and implement measurable strategies with metrics and benchmarks that will drive revenue goals
  and increase visibility and engagement among local, regional, national, and international audiences.
  Lead CMNH toward visitor-centric planning, programs, and Communications.
• Articulate the communication and marketing strategy to key stakeholders including internal leadership,
  institutional and large individual donors, partners, and board members – as well to the communication and
  marketing team to ensure everyone is working toward shared goals.
• Ensure institutional vision and values are successfully expressed and extended through all initiatives; be the
  brand advocate working to align operating strategies with organizational core values.
• Be an external face of CMNH; effectively represent the museum with a broad array of constituents, including
  promotional partners, and community, business, government, and other leaders.
• Successfully launch the Museum’s grand opening and maximize the sustained value of the transformation
  project for re-introducing the museum to the public.
• Create innovative and inspiring integrated communication and marketing programs for target audience and
  visitor segments to grow new, deeper, and more diverse engagement in keeping with CMNH’s vision and
  priorities.
  
• Improve and upgrade the organization’s visitor experience; collaborate with the digital technology team to
  develop models and standards of digital engagement; track and share information to increase effective
  content Marketing and contributed content.
  
• Lead marketing communications; hone the CMNH story; ensuring that clear and powerful messages about
  the organization and its research, brand, and value proposition can be presented effectively across all forms
  of communications.
  
• Be the “keeper of the brand,” supporting organizational standards for consistency, relevance, design, and
  voice, and increase organizational ownership and understanding of the brand.
  
• Assist CMNH’s philanthropy team in identifying new donor segments; work with the philanthropy team to
  ensure all communication and marketing goals, strategies and campaigns are aligned with fundraising team
  goals.
  
• Oversee and participate in the research, writing, and editing of all CMNH’s press releases.Build and leverage connections to ensure influencers within our various target audiences amplify CMNH’s
  work including its research.
  
• Initiate research to determine potential new audiences. Determine the characteristics required to engage
  those groups and communicate that information across the organization.
  
• Analyze and understand the visitor journey through visitors, members, and donors, and support the active
  cultivation of those relationships in collaboration with other departments.
  
• Develop and maintain budgets for all Marketing & Communications department operations and activities.
  
• Provide relevant research, data, and analysis of industry trends to museum leadership and analyze its
  significance to the museum.
  
• Be a reliable and valued colleague who is approachable, practical, and offers thoughtful analysis and
  strategic thinking.
  
• Perform other duties as assigned.

Education and/or Experience:

• Bachelor’s degree in marketing or communications.
  
• Eight plus years related job experience in marketing or advertising.
  
Possess a track record of delivering and measuring the impact of Marketing and Communications efforts; someone who understands and utilizes data for improving decisions across the organization.

Other Qualifications:

• Team builder with vision and strong management skills; one who can motivate and direct diverse partners
  while establishing accountability and shared success.
  
• Exceptional knowledge of digital marketing strategies, concepts, and practices.
  
• Extremely proactive approach to work; solutions-oriented with attention to detail.
  
• Ability to interact in an effective, tactful, and professional manner with internal and external teams, the
  media and the public, a history of strong strategic partnerships.
  
• Experience managing the production of Marketing/promotional materials and working closely with graphic
  designers and/or outside agency.
  
• Ability to collaborate within an interdisciplinary professional organization and track multiple projects
  simultaneously, prioritize, work well under pressure with a high degree of accuracy, and meet stringent and
  overlapping deadlines.
  
• Excellent oral and written communications skills; strong creative problem-solving and analytic capabilities.
  
• Demonstrated knowledge of writing clearly and informatively with a high level of sophistication and can vary
  writing styles to meet needs.
  
• Proficient knowledge of Microsoft Office products including Word, Excel and PowerPoint..
  
• Passion for science, nature, and conservation.
  
• Ability to work well under pressure and adapt to changing situations and priorities; exercises good judgment
  and stays focused on overarching goals.
  
• Knowledge of museum operations or museum marketing is preferred.
  Ability to work a flexible schedule, occasionally including evenings and weekends.

The Cleveland Museum of Natural History is an EQUAL OPPORTUNITY, ADA EMPLOYER, and
SUBSTANCE-FREE WORKFORCE