Director Of Marketing

The Director of Marketing is a strategic business partner responsible for developing, implementing, and managing all sales operations and overseeing all aspects of B2B e-commerce, sales, digital marketing, social media strategies, and public relations. The ideal candidate is a self-motivated, goal-oriented leader who aims to build and execute innovative campaigns that build brand awareness, drive website traffic, and generate leads for our sales platform.

Goodwill. Accountability. Selflessness. Equality. Sustainability.

We have created the framework to assess and evaluate potential content managers based on their role responsibilities. While we understand that each region's needs constantly change, the following guidelines will help the ideal candidate understand what we are trying to achieve. We recognize that everyone brings a unique approach to the role, and this framework is designed to provide a clear understanding of the overall goals.

Recognize the Team:
You must excel at recognizing individual team members' strengths, identifying projects that will help our regions grow, and keeping your message simple.

Outreach Excellence: We look to our management team to be able to ideate and promote content across all industries and formats and train up a team to do the same.

Hyper-Organized:
We’re a fast-paced environment in an outdated industry; you will juggle multiple competing priorities at any given moment while remaining consistent editorially.

Leadership demonstrated:
Our story is a moving target, and you’ll need to lead the leaders to make the largest macro impact on our campaigns. Must be able to manage upward.

SEO Strategy and Passion:
Without data, nothing works; you will carry a strong background in technical SEO that parallels our digital strategy—and understand how to adapt to platform trends

Essential Functions

Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• The Director of Marketing will shape and funnel the communications of the organization's brand vision, mission, and marketing strategy.

• Provide industry information, customer market research, and geographic market statistics to sales, region leadership, and product management in support of growing the business and adding production capacity

• Must be able to articulate strategies, business plans, market outlooks, and focus segments with well-crafted presentation material

• Partner with leadership in Customer Experience and Sales Operations to drive performance and customer satisfaction throughout the sales cycle

• Develop a website traffic plan and create goals and benchmarks to meet

• Generate monthly reports on our marketing campaign’s performance

• Optimize website and social media channels for SEO as well as usability

• Manage art and copywriting professionals and work as the main approver

• Analyze key metrics that unit our website traffic and our service quotas

• Partner with advertising and media specialists to increase marketing results

• Develop, evaluate, and oversee the implementation of A/B testing protocols and procedures

• Manage all aspects of Marketing operations, including key personnel

• Communicate with our management about marketing goals and results

• Ability to create and publish reports showing eCommerce growth on accounts receivable registrations and monthly orders to the company.

• Research and cross-reference WestAir vs. competitive listings to ensure the best exposure and maximum sales potential.

• Follow industry-related news and generate ideas around trending topics. Manage video content and generation of digital marketing flyers

• Oversee the production of in-house photographs, assets, and products

• Work with the leadership team to understand business objectives and revenue goals as part of the strategy development process.

• Oversee paid media advertising campaigns on Google, LinkedIn, and Facebook.

• Act as the owner of all website performance, focusing on optimizing search and user experience; Working closely with our outside agency and internal teams to coordinate and execute all digital marketing and social media activities.

Qualifications

• Bachelor’s Degree in Business, Marketing, or a related field

• 7+ years of proven experience in B2B e-commerce, digital marketing advertising, branding, Copywriting, web & landing page development, social media development, video production, and media purchasing.

• 3+ years of people management and supervisory experience and in a leadership and decision-maker role.

• Strong project management and organizational skills, managing multiple projects and priorities simultaneously, tenaciously following up, and meeting aggressive timelines.

• Professional experience in online eCommerce consumer marketplace sales and paid keyword advertising

• Proficiency in Microsoft Excel and data analysis and HubSpot

• Excellent oral and written communication skills with the ability to influence others both internally and externally

• Strong action with the ability to prioritize, multi-task, tenaciously follow up, and meet aggressive deadlines

• Ability to collaborate with all different players and functions; inspiring innovative and new ideas with peers, and holding others accountable