Director Of Marketing

Job Overview:

The primary responsibilities of the Director of Marketing are to serve as the primary face of Marketing in the Chicago market, to oversee the execution of Marketing initiatives at the property, and to oversee the day-to-day operations of our VIP players, concerts, resort sales and the bus program.  All duties are to be performed in accordance with departmental and WCH's policies, practices, and procedures.  This job manages Executive Hosts, Casino Hosts, Concierge, and Sales Team.

Purpose:

Our genuine engagement and positive energy provide guests an escape from their routine into our exciting fantasy world of fun, chance, and possibility, where everyone feels a sense of belonging and importance.

Value System:

Our enthusiastic commitment to our purpose inspires and empowers us to do everything right, have fun, and be the best. We will be recognized fairly, elevating our levels of personal accountability, and focus on our customer. The resulting creation of wealth will grow opportunities for all.

Duties and Responsibilities:

• Establishes goals to achieve the property objectives
• Executes all marketing plans to ensure performance and profit objectives for short and long-term goals are met
• Ensures that all property branding and marks are current and displayed effectively in assigned region
• Prepares monthly financial reports and quarterly performance presentations for all areas of responsibility
• Responsible for expenditures to ensure budget requirements are met
• Communicates all events and information related to the events to operating departments
• Tracks competitors marketing activities, and maintains awareness of changes in the marketplace that may impact the planned marketing initiatives at Wind Creek
• Establishes an effective working relationship with all operating departments
• Assists VP of Marketing and Marketing Department in developing the annual marketing plan
• Completes special projects and assignments from VP of Marketing or other Executive Team members
• Collaborates with each marketing group to set appropriate strategy for the property which includes but is not limited to: Promotions, Communications, Media, Loyalty, Creative and Sponsorships/Events and assists with execution (as applicable or requested)
• Manages host program, which includes, but is not limited to:  departmental policies, codes, reports, establishing goals and expectations, tools and accountability
• Manages the host contact-management tool
• Increases VIP revenue, number of coded VIPs, number of VIP trips and average VIP ADT
• Develops and Executes VIP events
• Ensures that corporate comp policies and procedures are followed and maintained
• Yields VIP events, concerts, hotel & spa (where applicable)
• Coordinates property entertainment and setup
• Responsible for resort sales and coordination by managing the property's meeting space and ballrooms to assist in ensuring Banquet yearly revenue goals are met.
• Responsible for bus program and coordination to assure such bookings are profitable and scheduled/directed towards casino needs
• Increase percentage of both rated play and OLOP engagement Y-O-Y
• Other duties and responsibilities as assigned

Job Requirements: (please ensure you meet the listed requirements prior to applying)

• High School diploma or GED required or currently enrolled and successfully complete a GED program within 6 months from start date as a condition of continued employment - required
• Bachelor's Degree in Business, Marketing, or Related Field AND four (4) years Manager experience- required
  • OR Seven (7) years' experience in a Management position- required
  • OR Five (5) years' experience in a Supervisory position with Wind Creek Hospitality- required

• Five (5) years as a Director in Marketing or above in a major casino or resort environment (property or organization with revenues larger than $300 million per year) with a proven track record of increase revenues- required
• Two (2) years as a Marketing professional in a casino operating table games and electronic games.
• Must have experience in overseeing the daily operation of a Player Club, Loyalty Program, Special Events, Promotions and Player Development- required
• Experience managing bus programs and group sales- preferred
• Must have strong leadership, organizational, communication, human relations, and decision-making skills
• Must have marketing management experience with pre-opening of a casino property or expansion with development costs of greater than $250 million
• Must be organized and detail oriented
• Exceptional service attitude
• Excellent verbal and written communication skills
• Experience speaking to large diverse crowds
• Superior people skills
• Self-motivated with a strong sense of urgency in tackling challenges
• Must be able to perform and accomplish goals with little supervision
• High level of professionalism
• Ability to work calmly in difficult, high-pressure and high-stress situations
• Experience with developing, managing and reporting on department budgets
• Must be able and willing to work a flexible schedule, to include evenings, weekends and holidays
• Must be able to achieve goals and work in a high-pressure environment based on making objectives
• Must be proficient in database analysis, planning and execution of campaigns/events
• Extensive knowledge of CMP and Opera systems or equivalent casino operations systems
• Experience in casino floor or hotel operations
• Must demonstrate motivation, a self-starter mentality, great communication skills and high energy
• Must be able to achieve goals and work high pressure environment based on making quotas

• Willing to work odd and irregular hours including nights, weekends, and holidays
• Willing to travel and participate in training as recommended or required
• Must have a Class III Gaming License (or the ability to obtain and maintain a license) issued by the IGB as a requirement for this position
• Must have a Tribal Gaming License and any other Gaming Licenses required by the various Jurisdictions in the assigned region (or the ability to obtain and maintain a licenses) as a requirement for this position
• Must have willingness and ability to work in a smoke/secondary smoke environment

Complaints about the recruitment or selection process for employment should be directed in writing to office of the President and CEO of Wind Creek Hospitality.