Director of Integrated Marketing

About Responsive
Responsive, formerly RFPIO, is the market leader in an emerging new category of SaaS solutions called Strategic Response Management. Responsive customers including Google, Microsoft, Blackrock, T.Rowe Price, Adobe, Amazon, Visa and Zoom are using Responsive to manage business critical responses to RFPs, RFIs, RFQs, security questionnaires, due diligence questionnaires and other requests for information. Responsive has nearly 2,000 customers of all sizes and has been voted "best in class" by G2 for 13 quarters straight. It also has more than 35% of the cloud SaaS leaders as customers, as well as more than 15 of the Fortune 100. Customers have used Responsive to close more than $300B in transactions to-date.
About the role
The Responsive marketing team is a results-oriented organization within a high-growth SaaS company. Successful team members believe in the power of teamwork, have a get-it-done attitude, know how to embrace change with agility and nimbleness, and understand the value of time - giving it back whenever possible.
Responsive is looking for a Director of Integrated Marketing to launch and scale global marketing campaigns that resonate and drive results. You are adept at translating audience insights and core messaging into a cohesive content and campaign strategy that drives pipeline, creating a unified experience across channels and touchpoints throughout the customer lifecycle. The leader of this function will be critical to driving alignment and visibility across the sales and marketing organization
As the Director of Integrated Marketing, you will:

• Oversee planning, execution, and measurement of Integrated Marketing campaigns aligned to pipeline and revenue goals
• Collaborate cross-functionally to set priorities and pipeline goals for campaign performance and optimize based on results and learning
• Set campaign themes and core messaging in conjunction with GTM leadership team
• Maintain campaign and content calendar to drive collaboration and visibility across marketing
• Orchestrate messaging and content that ties campaign themes to product releases, events, thought leadership, and other key initiatives
• Define and tailor campaigns for priority segments and audiences across the customer journey
• Manage a small team of marketers, including ecosystem marketing, copywriters, and vendors/contractors as needed
• Align content strategy and partner/influencer relationships (i.e. with industry associations and influential players in the GTM tech stack) to drive reach and engagement with core audiences

What you'll need to be successful in this role:

• Proven track record in developing and executing successful Integrated Marketing campaigns
• Management and leadership chops - you'll guide individual contributors and mobilize cross-functional teams
• Executive presence - you are comfortable facilitating discussions and taking a stand with VP and CXO level audiences
• Track record of motivating teams to set ambitious goals and get results in an ambiguous, fast paced environment
• Growth mindset - you strive to constantly learn, improve, and adapt
• Clear and compelling communication
• Active inquiry and problem solving
• Prioritization, organization, and time management
• Ability to thrive in a remote-first environment

Required experience:

• 10 or more years experience in B2B marketing, preferably in SaaS
• 5 or more years experience in Integrated Marketing, demand generation, and content strategy with progressive scope and leadership, including people management experience

At Responsive, our mission is to establish ourselves as one of the best places to work by building trust, respecting personal boundaries, valuing work-life balance, promoting diversity, and inclusiveness, and instilling a true sense of ownership and belonging among every employee that will transcend to delighting customers and creating true market value.

• People feel empowered, supported, and included
• Trust and transparency are built into the way we work
• Creativity, curiosity, and continuous improvement are encouraged and nurtured

US-Based Employees can look forward to the following benefits:
Competitive Compensation, Company Bonus
401k with company matching
Unlimited professional development and ongoing learning through LinkedIn Learning Solutions
3 weeks of paid vacation, paid sick days, dedicated paid COVID days, and paid bereavement
4 week sabbatical after 5 years of service
Weekly virtual yoga sessions
Mental Wellness Program (EAP) to support your well-being and self-care
Team events, such as happy hours, off-sites, and team building events
Best-in-class health benefits, company paid for employee and company contribution for family coverage
Associates based outside of the US will enjoy similar benefits, comparable and specific to their national standards
Responsive is committed to building and fostering a diverse and inclusive culture that we can all be proud of. We encourage people of all cultures, ethnicities, ages, backgrounds, races, national origins, genders, sexual orientations, religions, and abilities to apply for our open positions. If you are also committed to this kind of culture and see yourself joining our team, please apply - we look forward to learning more about you!