Director Of Growth Marketing

JOIN OUR PROHANA

Listed as one of Hawaii's Best Places to Work for over 17 years and Hawaii's Top 250 Businesses, at ProService our PROhana isn't just your co-workers, it's your community. Being a member of our PROhana means you'll be joining a team of other high performing individuals committed to and motivated by our core mission: Empowering Hawaii Employers to Succeed.

DIRECTOR OF GROWTH MARKETING

ProService is seeking a Marketing Director as part of the overall Growth team to level up our marketing team performance towards doubling our client base. This Marketing Director will be responsible for clear messaging to the market, increasing quality marketing leads, instilling and leading a culture focused on client insights backed by analytics, refining our competitive positioning in the marketplace, and working with key sales and operations teams for timely and effective client communications.

This Marketing Director will lead creative and unique direct marketing campaigns, content generation, lead nurturing, and digital and brand presence to tell the ProService story, driving awareness, demand generation, and customer retention. He/ she will ensure that ProService has a sophisticated marketing arm with a heavy focus on excellent copy, testing, measurement, and strategic KPIs to demonstrate methodical, continuous ROI improvement.

WHAT YOU'LL DO

• Build a culture of marketing excellence. Approach all external campaigns with an unyielding commitment to best practices and establishment of ProService's Growth Marketing team as an industry leader.
• Manage a team of 4 employees. Ensure the continued skills and professional development of each team member, fostering a combination of both high-level performance and personal pride and enjoyment of working in the ProService Marketing team.
• Build a clear messaging plan for the company that integrates all key channels of communications and assets.
• Develop and execute inbound and outbound marketing, lead management and digital marketing programs to drive lead conversion and new business acquisition. Create integrated campaigns which form the foundation of a data-driven marketing machine. Implement bulletproof campaign test design where each campaign or Sales tool quantifiably demonstrates improvement.
• Focus marketing on performance metrics and quantitative success around lead generation which converts at rates that equal and exceed historic rates.
• Working with the Technology team, establish highly-efficient marketing operations with extensive use of email software management, lead nurturing, lead funnel tracking, content development and distribution, referral reward distribution, website conversion of visitors to leads, digital ad landing page conversions, sales enablement and social media publishing and monitoring.
• Partner with key groups like Client Experience and SMEs across the organization to integrate thought leadership into core messaging.

WHAT YOU'LL BRING TO THE TEAM

• 8+ years in marketing leadership roles, 3+ years in B2B demand generation roles.
• Bachelor's Degree; Master's in marketing or an MBA a plus
• Demonstrated ability to manage multiple initiatives, projects at once
• Ability to communicate effectively in speech and writing
• SEO and PPC experience, certifications preferred
• Proven ability to collaborate with cross-functional teams

WHY YOU'LL LOVE PROSERVICE

• Our PROhana. Our employees and customers consistently express the best thing about ProService is our team. See for yourself and check out our Glassdoor reviews
• A commitment to holistic well being. Generous employer contribution toward medical benefits, paid holidays
• Professional Growth & Development. We offer opportunities for continuing education and make new opportunities available internally first
• At ProService, We Learn & We Play for Keeps. We hold ourselves to the highest standard and strive towards excellence. However, we know (from experience!) the road to excellence is paved with lessons learned and we give our PROhana the space to take on new challenges, to make mistakes and to learn from them

We support a hybrid working environment, and this position is located in Hawaii-Kai, Honolulu, HI. Our normal business hours are 8am - 5pm HST.

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