Director Of Enrollment Strategy

Salary: $62,301.00 - $96,760.00 Annually
Location : Hanceville, AL
Job Type: Full-Time
Job Number: 03921
College/Division: WSCC-501030-Dean of Students
Opening Date: 12/18/2023
Closing Date: 1/10/2024 1:00 PM Central
Max Number of Applicants: 100
Campus Location: Wallace State
Position Summary
The Director of Enrollment Strategy works collaboratively across the student services division on the implementation of the College's Strategic Enrollment Management Plan, directing enrollment communications, and performing duties of the College's CRM Administrator. This position reports to the Vice President for Students and Chief Marketing Officer.
Essential Duties and Responsibilities

1. Provides leadership, oversight, and guidance for implementation of the College's Strategic Enrollment Management Plan; serves as chair of the SEM Committee.
2. Tracks and analyzes enrollment data at the College over time by program, by location, and by key demographics. Uses analytics to create reports and presentations and measure progress toward enrollment goals.
3. Researches and analyzes enrollment forecast data and gap analyses they relate to potential enrollment for the College and its programs.
4. Identifies enrollment growth opportunities and the markets to reach them.
5. Utilizes contact lists and other data gathering opportunities (including Wiley, CollegeApp, ACT, etc.) to generate new leads and reach new prospects.
6. Directs, develops, and coordinates College enrollment communications.
7. Works collaboratively across departments including admissions, financial aid, advising, marketing, recruiting, institutional research, and with instructional and workforce programs on consistent, customized enrollment messaging throughout the enrollment funnel, supporting and reinforcing the Wallace State brand and using data to inform and improve content delivery.
8. Manages Enrollment Communications Plan; conducts regular enrollment communications audits and CRM training to ensure consistency of message.
9. Acts as the College's primary CRM administrator, overseeing and working directly in platforms such as Target X/Salesforce, Ocelot, CampusCast and similar messaging platforms, which may include providing direction and training on messaging for CRM and enrollment-related calls, emails, website landing pages, and print communications. Manages the day-to-day operation, use, and configuration of the systems. Responsible for functionality, appearance, and settings within community areas of the CRM.
10. Also manages the work of vendors contracted by the College and/or System for enrollment communications.
11. In order to perform these essential functions, the Director of Enrollment Management must be present at work. Therefore, attendance is an essential job function.

Qualifications

1. Minimum of a bachelor's degree with 21 semester hours in related field; master's preferred.
2. Ten years related experience.
3. Must have a knowledge of Student Services in higher education, including professional experience with financial aid, admissions, and advising, as well as experience developing communications to targeted audiences.
4. Must have knowledge of College policies and procedures.
5. Must be able to effectively communicate both verbally and in writing, have the math skills necessary for planning budgets, and possess the interpersonal and communication skills required to work with the media and other external constituents on the College's behalf.
6. Must be able to work nonstandard hours and overtime hours when required and must be able to perform occasional overnight travel.
7. Must possess a valid driver's license.

Application Procedures/Additional Information
A complete application packet must be received in the no later than 1 p. m., Wednesday, January 10, 2024. A complete application packet consists of:
(1) Completed Wallace State Community College employment application with three work references
(2) Résumé
(3) Cover letter describing specifically how your experience and qualifications meet the qualifications outlined for the position
(4) Verification of experience (employment) will be required after the interview process and prior to an offer of employment. Letter(s) must come from current and/or former employers, verifying employment experience to meet minimum required qualifications. Letter(s) must include employment dates and job title and be on official letterhead with an authorized personnel signature.
(5) Separate transcripts from each college attended (photocopies will suffice until employed)
Applicants must meet eligibility requirements to work in the U.S. at time of appointment. All application materials must be submitted as a complete packet and will become the property of the College. Applicants who fail to submit all required information will be disqualified. Only application packets received during the period of this announcement will be considered.
In accordance with Alabama Community College System Policy and guidelines, the applicant chosen for employment will be required to sign a consent form and to submit a nonrefundable fee of $24.40 (additional charges may apply) for a criminal background check. Employment will be contingent upon the receipt of a clearance notification from the criminal background check.
APPLICATION DEADLINE: The deadline for receipt of all application material is January 10, 2024.
ADDITIONAL INFORMATION: The College reserves the right to fill the position within four months of the stated deadline date or not to fill the position due to budgetary or operational considerations. Further, the College reserves the right to fill more than one position should circumstances warrant the need to fill more than one position.
Applicants scheduled for an interview may receive or review the Essential Functions for the position at the time of the personal interview. Any applicant, however, may request a copy of the Essential Functions for the position prior to the interview appointment. All male applicants between the ages of 18-26 must provide proof of Selective Service Registration.
It is the sole responsibility of the applicant to ensure his or her application packet is complete. Before an offer of employment can be made to the selected candidate, the College will require written verification (on letterhead and signed by an appropriate authority) from current and previous employers confirming the required level of experience as stated in the "Qualifications" section.
Wallace State Community College is an equal opportunity employer. It is the official policy of the Alabama Community College Systems, that no person no person shall, on the grounds of race, color, disability, gender, religion, creed, national origin, or age, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any program, activity, or employment. Wallace State Community College will make reasonable accommodations for qualified disabled applicants or employees. Wallace State reserves the right to withdraw this job announcement at any time prior to the awarding.
If you have a disability and may require accommodations, please notify us at 256-352-8029.Wallace State Community College is an active participant in the Employment Eligibility Verification Program (E-Verify). E-Verify electronically confirm an employee's eligibility to work in the United States as required by the Department of Homeland Security.
Sick Leave
All regular full-time non-instructional staff earns one day of sick leave which is the equivalent of 8 hours of sick leave per month. Unused sick leave is rolled over to the following year. Upon retirement, employees are allowed to convert unused sick time into service time for the purpose of retirement. Further retirement benefits may be found on this page under Alabama Teacher's Retirement.
8 hours per month
(may accumulate an unlimited number)
Annual Leave
All regular full-time non-instructional staff earn annual leave per month. A complete description of leave benefits can be found with the Human Resources office.
0-4 years 8 hours per month
5-9 years 10 hours per month
10-14 years 12 hours per month
15-19 years 14 hours per month
20+ 16 hours per month
(may accumulate up to 480 hours)
Personal Leave
All regular full-time non-instructional staff earns up to two (2) regularly scheduled workdays of personal leave per leave year.
Unused Personal Leave converts to sick leave if not used.
(converts to sick leave at the end of August each year if not used)
Professional Leave
Up to 10 days a year of professional development leave with pay may be granted by the President.
Holidays
New Year's Day
Martin Luther King/Robert E. Lee Birthday
National Memorial Day
Independence Day
Labor Day
Veterans Day
Thanksgiving Day
Day after Thanksgiving Day
Christmas Eve
Christmas Day
15 (5 locally assigned)
Contracted Work Days
260
Retirement
The TRS was established in 1939 to provide benefits to qualified persons employed by state-supported educational institutions. Responsibility for the management and administration of the TRS is vested in its Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. The TRS is a defined benefit plan qualified under Section 401(a) of the Internal Revenue Code. For more information visit All regular full-time and part-time employees (non-temporary and non- student) who work at least 20 hours per week are required to participate in The Teachers' Retirement System of Alabama.
Tier I - Pays 7.50% monthly. State matches 12.59% (effective 10/01/22)
Tier II - Pays 6.20% monthly. State matches 11.44% (effective 10/01/22)
Law Enforcement Officers:
Tier I-Pays 8.50% monthly. State matches 12.59%(effective 10/01/22)
Tier II- Pays 7.20% monthly. State matches 11.44% (effective 10/01/22)
Health Insurance
PEEHIP, established in 1983, provides health insurance benefits for active and retired education employees and is governed by the PEEHIP Board of Control. The Boards of Control elect the Secretary-Treasurer who serves as the Chief Executive Officer of the RSA and is responsible for the day-to-day management of the RSA. For more information visit
Premium amounts:

• Single $ 30
• Family (without Spouse but with dependents) $ 207
• Employee + Spouse (no dependents) $ 282
• Family (with Spouse and dependents*) $ 307

*Includes $100 per month spousal surcharge Note: The spousal surcharge does not apply to spouses who are independently eligible for PEEHIP.
Tobacco Usage Premium

• Member $ 50
• Spouse $ 50

The tobacco premium applies only to the PEEHIP Hospital Medical and VIVA Health plans. Refer to the section to learn how you and/or your spouse can receive the non-tobacco user discount.
Wellness Premium

• Member $ 50
• Spouse $ 50

The wellness premium applies only to the Blue Cross Blue Shield Hospital Medical Group #14000 plan for non-Medicare eligible active and retired members, non-Medicare-eligible members on LOA or COBRA, and non-Medicare-eligible spouses on active or retired contracts. Refer to the section to learn how you and/or your spouse can receive a wellness premium waiver.
If desired, the employee may elect four options rather than health insurance options to include hospital indemnity, cancer, dental, and vision.
Optional Coverage Plan Premiums

• Cancer, Indemnity, and Vision Single or Family (cost per plan) $ 38
• Dental Single $ 38 Dental Family $ 50

Institution matches $800 monthly (effective 10/01/17).
Duty Hours
(hours vary by campus and needs of the student)
Tuition Assistance
This tuition waiver program is designed for all full-time instructional and non-instructional employees of The Alabama College System and the Alabama Department of Postsecondary Education and their dependents as defined under by policy. The program will be coordinated by each institution for employees within The Alabama College System and the Alabama Department of Postsecondary Education. An application form for the tuition assistance program is available in the Human Resources office and should be completed prior to registration for classes.
Employees/Dependents at two-year colleges:

• 1/3 waived after 1st year
• 2/3 waived after 2nd year
• 3/3 waived after 3rd year

Note: Employee is vested after 10 years in Retirement System. Additional information regarding retirement may be obtained from the Retirement System Web site at www.rsa.al.gov.