Director Of E-Commerce

Job Title: Director of E-Commerce

Company: Fairway Jockey/Miura GOLF

Overview:

The Director of Ecommerce leads all aspects of the business including the sales, profitability,
merchandising, marketing, and user experience. This includes managing and coaching a staff on
ecommerce best practices, setting goals from marketing to operations, KPI's and standards across
the customer lifecycle and experience to drive customer satisfaction and improve CLTV.
We are looking for a hands-on, entrepreneurial, collaborative leader, capable of delivering who
understands the basic principles of content, site merchandising, site optimization, catalog creation &
production, direct and digital acquisition and retention marketing.
Responsibilities
• P&L responsibility for a $5M+ ecommerce business
• Develop ecommerce and digital marketing strategies, plans and programs to drive business
growth objectives, help develop merchandising, marketing & creative strategies to grow
revenue & profitability
• Own the overall customer experience for web including web site optimization, site
merchandising, promotions and 3rd party marketing
• Oversee day-to-day execution of the ecommerce performance marketing activities, as well as
growing and optimizing SEM, display advertising, SEO, and paid social
• Own relationships with third party partners and agencies and help manage and grow the
team across marketing and merchandising
• Drive financial analysis and strategy for ecommerce efforts
• Collaborate cross functionally and help project manage across key stakeholders
Experience Requirements
The ideal candidate for this position has strong experience in ecommerce, customer acquisition,
revenue generation, growing online/digital businesses and merchandising.
• Minimum of 7 years ecommerce experience including managing a budget and P&L
performance
• Demonstrated leadership across diverse functions and tasks.
• Managerial skills; ability to develop and grow staff and drive excellence in team dynamics.
• Experience in working collaboratively within the ecommerce business as well as cross
department, cross channel, cross company and externally to educate, influence and
successfully launch digital programs
• Track record developing digital products and improving site experiences that delight
consumers and drive sales success
• Experience leveraging customer segmentation to drive differentiated on-site experience and
marketing outreach
• Demonstrated ability for developing strategic plans that include assumptions and forecasts
• Strong online merchandising experience: ability to best present and continually optimize a
product assortment online to generate desire and foster sales.
• Demonstrated critical thinking and analytical skills at the strategic and tactical levels. Utilizes
data to make decisions. Strong data acumen. Hands-on experience gathering data and
insights through various analytics tools including Google Analytics. Strength using Microsoft
Excel or similar.
• Industry involvement and knowledge of vendors, associations, analysts and other third-party
resources in the digital and direct to consumer landscape
• Strong oral and written communication skills.
• 5 years of managerial, data/strategic analysis & planning experience
• Golf experience and interest preferred
Salary: The salary range for this position is $110-125k

Overview:

The Director of Ecommerce leads all aspects of the business including the sales, profitability,
merchandising, marketing, and user experience. This includes managing and coaching a staff on
ecommerce best practices, setting goals from marketing to operations, KPI's and standards across
the customer lifecycle and experience to drive customer satisfaction and improve CLTV.

We are looking for a hands-on, entrepreneurial, collaborative leader, capable of delivering who
understands the basic principles of content, site merchandising, site optimization, catalog creation &
production, direct and digital acquisition and retention marketing.

Responsibilities:

• P&L responsibility for a $5M+ ecommerce business
• Develop ecommerce and digital marketing strategies, plans and programs to drive business
growth objectives, help develop merchandising, marketing & creative strategies to grow
revenue & profitability
• Own the overall customer experience for web including web site optimization, site
merchandising, promotions and 3rd party marketing
• Oversee day-to-day execution of the ecommerce performance marketing activities, as well as
growing and optimizing SEM, display advertising, SEO, and paid social
• Own relationships with third party partners and agencies and help manage and grow the
team across marketing and merchandising
• Drive financial analysis and strategy for ecommerce efforts
• Collaborate cross functionally and help project manage across key stakeholders

Experience Requirements

• The ideal candidate for this position has strong experience in ecommerce, customer acquisition,
  revenue generation, growing online/digital businesses and merchandising.
• Minimum of 7 years ecommerce experience including managing a budget and P&L
  performance
  • Demonstrated leadership across diverse functions and tasks.
  • Managerial skills; ability to develop and grow staff and drive excellence in team dynamics.
  • Experience in working collaboratively within the ecommerce business as well as cross
  department, cross channel, cross company and externally to educate, influence and
  successfully launch digital programs
  • Track record developing digital products and improving site experiences that delight
  consumers and drive sales success
  • Experience leveraging customer segmentation to drive differentiated on-site experience and
  marketing outreach
  • Demonstrated ability for developing strategic plans that include assumptions and forecasts
  • Strong online merchandising experience: ability to best present and continually optimize a
  product assortment online to generate desire and foster sales.
  • Demonstrated critical thinking and analytical skills at the strategic and tactical levels. Utilizes
  data to make decisions. Strong data acumen. Hands-on experience gathering data and
  insights through various analytics tools including Google Analytics. Strength using Microsoft
  Excel or similar.
  • Industry involvement and knowledge of vendors, associations, analysts and other third-party
  resources in the digital and direct to consumer landscape
  • Strong oral and written communication skills.
  • 5 years of managerial, data/strategic analysis & planning experience
  • Golf experience and interest preferred