Director Of Digital Strategy

Job Type
Full-time
Description
Position Summary
We are looking for an experienced leader to transform our digital marketing efforts into a cohesive strategy. This person will spearhead all digital integration initiatives and guide the execution from concept to completion.
Our ideal candidate should be able to collaborate with different teams to ensure brand consistency, while demonstrating excellent analytical skills combined with knowledge of the latest digital marketing techniques.
Ultimately, this role will be responsible for delivering an effective Digital Strategy across email, web, and social media to achieve our business goals.
Essential Responsibilities

• Ensuring the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO.
• Leading all digital initiatives for websites, CRM, and social media.
• Strong aptitude and proficiency in HubSpot.
• Monitoring and interpreting digital analytics.
• Generating and presenting digital marketing reports and analyses for feedback.
• Building cross-departmental relationships with the IT team in order to understand technology capabilities.
• Keeping abreast of the latest consumer and marketing trends and advancements in technology.
• Managing project staff, timelines, and budgets.
• Oversight and final approval of all digital content such as blogs, social media content, advertisements, and website copy.

Knowledge, Skills and Abilities

• Proficiency in digital marketing and analytics tools such as GA4, HubSpot, Sprout Social, and Facebook Business Manager.
• Excellent understanding of Digital practices such as SEO, SEM, SMO, and PPC.
• Advanced analytical abilities with a strong understanding of API connections, CRM workflows, and other automated processes.
• Adaptable, versatile, and the ability to keep up to date with consumer and marketing trends and advancements in technology.
• Familiarity with all major social media networks including Facebook, Instagram, X, LinkedIn, TikTok, and YouTube.
• Strong leadership and project management skills.
• Strong written and verbal communication skills.

Experience and Training

• Bachelor's degree in marketing, digital technologies, or relevant field. Experience will be considered in lieu of a degree.
• At least 10 years of experience leading a digital marketing ecosystem.
• Experience with a robust CRM, preferably HubSpot.
• In-depth understanding of online marketing tools and web-based technologies

Supervisory Responsibilities
The Director of Digital Strategy will directly oversee the Senior CRM Manager and the Content Specialist.
Requirements
Physical Demands and Work Environment
Physical Demands:

• Primarily seated at a desk, working on a computer

Work Environment:

• Work schedule is 40 hours per week, Monday - Friday
• In-office setting
• This is not a remote or hybrid position