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Form of workJob Description
About Us:
WITHIN is the world's first Performance Branding company, partnering with some of the biggest brands in the world to drive business growth through innovative marketing strategies. Our integrated operating model collapses the traditional marketing silos between creative and media, performance and brand, and across media channels. With a full suite of offerings including media, creative, SEO, Lifecycle, Retail Media, Affiliate and Influencer, we're able to work with our brand partners in an integrated fashion, allowing us to align marketing strategies back to core business objectives. Client teams at WITHIN are trained on how to always act as a trusted business partner, acting as a fiduciary to client needs above our own.
Teams at WITHIN have the ability to work with iconic brands such as The North Face, Timberland, Movado Watches and Jose Cuervo. Everyone at WITHIN wants to grow and be challenged. It's a collaborative place made up of small, closely knit and versatile teams that are fast and adaptive to solve problems and build systems.
About the Role: We are seeking an experienced and visionary Director of Data Science to lead our Data team at our digital marketing agency. As the Director of Data Science, you will play a crucial role in shaping our data-driven decision-making processes, enhancing marketing strategies, and driving innovation in measurement techniques. You will lead a team of talented data scientists and collaborate with cross-functional teams to ensure data-driven insights guide our clients to success.
Responsibilities include but are not limited to;
- Develop and execute a comprehensive data strategy that aligns with our agency's objectives and client needs. Define the direction for data collection, analysis, and utilization.
- Create, implement, and enhance advanced marketing measurement models, including MMM (marketing mix modeling), attribution, CLTV, ROI, experimentation methodologies, and segmentation to provide actionable insights to our clients.
- Lead the development of a data-driven approach for optimizing performance marketing efforts, translating raw data into strategic recommendations and actionable insights.
- Ensure robust data governance practices and maintain comprehensive documentation of Data processes and methodologies.
- Make key architectural decisions to ensure the reliability and state-of-the-art quality of Data products and infrastructure.
- Oversee the team in writing clean, efficient, and well-documented code, promoting best practices in coding and data processing.
- Keep the team up-to-date with the latest developments in AI, machine learning, and Data Science research and technologies.
- Collaborate with cross-functional teams, including designers, copywriters, project managers, and account managers to ensure data insights are integrated into client strategies.
- Participate in company-wide initiatives that drive automation and value across all aspects of our agency's operations.
Requirements:
- A minimum of 4 years of proven experience as a data scientist or in a quantitative role, with a track record of extracting valuable insights from large datasets.
- Strong experience in performance and digital marketing operations, channel attribution, churn and lifetime value modeling, and devising effective growth strategies is highly advantageous.
- Proficiency in SQL is essential, and proficiency in both R and Python is preferred. Knowledge of machine learning frameworks such as TensorFlow, Keras, and PyTorch is a strong asset.
- Proven ability to effectively convey complex insights through verbal, visual, and written communication to colleagues and clients.
- Capable of providing guidance to a team, offering recommendations for tools and best practices to enhance team efficiency.
- An independent, analytical problem solver with a knack for tackling intricate and nuanced challenges.
- A genuine passion for data-related topics such as experimental design, data visualization, and statistical analysis techniques.
- Familiarity with data visualization software like Sigma Computing, Looker, Tableau, or similar platforms is a plus.
Our interview process includes, but is not limited to to the following:
Excel knowledge and Typing Test
We offer a competitive salary and benefits based on ability level, including:
- Base salary DOE ($90,000-$425,000)
- Unlimited vacation policy
- Monthly Phone Stipend
- Comprehensive Medical, Dental, and Vision insurance options
- 401(K) plan with matching
- Dog friendly office
- Hybrid work opportunity
- Professional Development Program
- Bonus Perk - $50/week Seamless allowance
