Director, Marketing

Role: Director of Integrated Marketing

Location: Remote, USA

The Director of Integrated Marketing will play a critical role in developing and managing the execution of global integrated campaigns. They will partner with our Head of Marketing (HOM) to generate new business growth for their industry. Serving in a consultative role, this individual will develop the Marketing Mix based on a Decision Making Framework (DMF) and generate a Campaign Brief to active the cross-functional team. Reporting to the Senior Director of Integrated Marketing, the ideal candidate will have a strategic, results-driven mindset with a proven ability to maintain successful relationships with internal and external stakeholders to drive change and exceed targets. They are resourceful inside and outside the company, committed to continuous improvement, and passionate about marketing.

Key responsibilities include:

• Build collaborative relationships with executive stakeholders and business leaders within account base
• Acts as key point of contact for Heads of Marketing.
• Define campaign strategies with the HOM based on GTM & DMF briefings.
• Develops Marketing Mix based on DMF and Campaign Brief in partnership with capability leads.
• Owner of overall campaign execution success, in partnership with PMO driving project management sprints
• Ensures that all assets created to support the campaign are on-message and aligned to brand and goals
• Manages iterative touchpoints with HOM to ensure alignment
• Responsible for ensuring risks are outlined, mitigated, or escalated when necessary
• Develops Communication Strategy & in-market cadence (with support/input from HOM)
• Drives optimization and updates with inflight campaigns (with support from capability leads
• Works with marketing Ops for resource planning and allocation
• Lead collaboration across other marketing leaders to align on programs, including budget and resources

• Oversee development of programs that reflect insight into a client's journey through the conversion funnel
• Responsible for ensuring outcomes at the end of each campaign are documents and distributed to the wider marketing audience
  

Basic Qualifications
What You Will Need:

• High degree of integrity, humility, and virtues consistent with the Infor culture

• Integrated Marketing & Coordination
• Communication Strategy & Design
• Team & Leadership Management
• Risk Identification and Mitigation
• Marketing Measurement
• Program Management
• 10-15 years of marketing experience preferable in performance marketing
  

What Will Put You Ahead?
Preferred Qualifications

• Deployment of Integrated Marketing Campaigns on time and on budget
• Producing highly efficient marketing mixes that effectively communicate to our prospect and customer audiences
• Achieving aligned goals in DMF & Campaign Brief (i.e. SAOs, Physical Foot Traffic, Digital Media Traffic, etc.
  

Infor Employees Have

• A sense of urgency - Conduct your work with intensity and speed. Huddle fast. Make fact-based decisions. Use good judgment. Keeping the initiatives moving. Repeat.
• A passion for customer success – Be responsive but also proactive. Follow through on promises. Reject mediocrity. Be obsessive about doing better. Be accessible and communicate proactively. Be selfless. Work as One Infor.
• A thirst for innovation – Be curious. Be a change agent. Some ideas will prove out, and other will not.Fail fast.Iterate.Stay ahead of technology.
• A focus on results - Never ignore results and facts. Learn and adjust. Focus on quality in all that you do. Do more of what work; less of what is not working. Invest your time in value creation. Act like an owner with an adaptive, entrepreneurial spirit.
• A sense of community - Show compassion and caring for others. Be socially responsible. Be inclusive.
  

Infor Values:

Our Guiding Principles set the standard for how we work with one another. They define who we are as an organization and guide everything we do. By applying the same shared values that unleash prosperity in free societies—such as value creation, integrity, responsibility, free speech, and toleration—we encourage one another to take initiative and to challenge the status quo. We have a relentless commitment to a culture based on a business philosophy called Market Based Management® (MBM®). Informed by the principles that allow a free and open society to flourish, MBM® prepares individuals to innovate, improve, and transform while fostering a healthy, growing organization that creates long-term value for its clients and supporters and fulfillment for its employees.

Infor does not discriminate in employment opportunities or practices on the basis of race, color, creed, religion, sex, gender identity or expression, sexual orientation, national origin, genetics, disability, marital status, age, veteran status, protected veterans, military service obligation, citizenship status, individuals with disabilities, or any other characteristic protected by law applicable to the state in which you work.

If you have a disability under the Americans with Disabilities Act or similar law, and you wish to discuss potential accommodations related to applying for employment at our company, please contact Human Resources at 470-548-7173 and/or ADAAA@infor.com . Applicants to and employees of most United States private employers, state and local governments, educational institutions, employment agencies and labor organizations are protected under Federal law from discrimination. For additional information please see EEO is the Law poster, the EEO Supplemental as well as the Statement of Policy. If you would like to view a copy of the company’s affirmative action plan or policy statement, please email us.hrprograms@infor.com .