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Form of workApplied Systems, Inc., a worldwide leader in insurance technology, is searching for a Director of Marketing to help us transform the insurance industry. The ideal candidate enjoys a fast-paced environment where they can use their ideas to create, manage, and execute high-volume, transactional marketing plans to support a high-velocity sales engine for our EZLynx business.
What You'll Do
- Manage the execution of EZLynx's marketing plans that align with the organization's goals (lead generation campaigns, growth strategies, thought leadership.)
- Developing and managing digital prospecting and remarketing campaigns to drive high velocity and volume online demand generation
- Managing budgets and campaigns across all digital channels to drive strong return on investment and efficient CAC
- Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels
- Identifying and testing new channels to continue to meet or exceed established critical metrics
- Collaborate with content marketing and communications teams to ensure consistent delivery of thought leadership and brand awareness campaigns to drive SEO and word of mouth opportunities.
- Manage, track, and report on marketing programs and lead development on a weekly, monthly, quarterly, annual, and as-needed basis. Working closely with the management to share funnel conversion improvement ideas, feedback & present results.
- Define and coordinate development of sales enablement kits, ensuring materials support sales needs and requirements (brochures, white papers/eBooks, newsletters, interactive web content, event support, presentations, etc.). Work with sales enablement on dissemination of marketing campaigns to the sales force, ensuring materials align with their use in the sales process
- Partner with other departments on internal communication needs including town halls and organizational updates
What You'll Need to Succeed
We're looking for someone who:
- Can work from an Applied office/hybrid working model
- Locations: Chicago, Atlanta, Dallas
Your experience should include some or all of the following:
- 7-10 years of experience in a marketing role with a proven track record of executing comprehensive transactional B2B/B2C marketing plans and running campaigns in support of organizational strategy
- Robust experience in managing digital marketing strategies, with strong background in paid and organic search, online advertising, and all other digital channels
- Experience in a vertical SaaS organization
- Experience with consumer lead generation
- Strong ability to operate in a highly matrixed model of operations
- Working knowledge of CRMs, Salesforce.com preferred; with knowledge of Marketo, On24, Drift, Calendly, Seismic, Google AdWords, SEMRush (or other SEO tools), and all pertinent social platforms and advertising, like LinkedIn, Facebook, Twitter, Instagram, and more
- Bachelor's degree or equivalent work experience
- We proudly support and encourage people with military experience, as well as military spouses, to apply
Additionally, you may have:
- A background working for start-ups
- Constant curiosity - you enjoy drilling in to find answers
- Thirst for knowledge to learn new things and get out of your comfort zone
- Outside-the-box thinking
- Data-driven mindset
- No settling for the status quo
What You'll Gain
Benefits from Day One
- Health insurance plans, dental, and vision
- Wellness incentives
- 401(k) and/or RRSP retirement savings plans with employer match
Work-Life Balance
- Competitive paid vacation time and a free day for your birthday
- Personal/sick time
- Paid holidays
- Flex Time
- Paid parental leave (U.S. candidates)
- Volunteer time off
Empowering Career Growth and Success - We invest in talent, care about our people and are empowered by the results of our work. We grow our teams from within and give our employees opportunities to advance.
What We Value
We strive for excellence at every turn to be the best at what we do. We invest in talent, care about our people and are empowered by the results of our work. We fulfil the promise of insurance - safeguarding and protecting what matters most in people's lives. And there is no more important job than that.
Our focus on the workforce, workplace and marketplace gives us a qualified individual in an environment in which they can be productive while we maintain our position in the industry. To help drive that change toward a vibrant, modern workplace, we have employee-driven networks with commonalities in ethnicity, gender, sexual orientation and military status.
Who We Are
For more than 35 years, Applied Systems has created innovative technology for the global insurance industry. Today, we are a rapidly growing software leader that is revolutionizing the way agencies and brokerages succeed.
We are smart and curious people in a tech-first environment that champions bold and powerful thinking. We are transforming a complex industry through digitization, automation, and innovative new partnerships. Together we are driving the industry fearlessly forward.
It's an exciting time at Applied. You can do big things here, in an environment that supports creative thinking and bold ideas. Visit http://www.AppliedSystems.com for more information on how you can challenge what's possible.
EEO Statement
Applied Systems is proud to be an Equal Employment Opportunity and Affirmative Action Employer. Diversity and Inclusion is a business imperative and is a part of building our brand and reputation. At Applied, we don't discriminate, and we are committed to recruit, develop, retain, and promote regardless of race, religion, color, national origin, sexual orientation, gender identity, disability, age, veteran status, and other protected status as required by applicable law.
#LI-Hybrid
Employment Type: OTHER
