Director - Makerplace Gm

Support Center - Irving
For nearly 50 years, Michaels has been the destination where Makers get inspired, learn, shop, and create. We strive to cultivate an inclusive shopping environment for all Makers and work environment for all Team Members, providing a place of belonging and empowering everyone to bring their creative dreams to life. At Michaels, every Team Member is encouraged to hone their craft with opportunities for personal and professional growth. From our Stores and Distribution Centers to Artistree and our Support Center, our best-in-class team is passionate about leaving the world a better, more creative place by contributing to every "make".
Michaels is an Equal Opportunity Employer. We are here for all Team Members and all Makers to create, innovate and be better together.
The Director, MakerPlace GM is responsible for managing and growing the new business model of selling handmade goods and services on Michaels MakerPlace including P&L ownership, marketing, operations, community education & engagement and financials & analytics to support both the seller and buyer CX. You will lead a team responsible for developing and growing the MakerPlace peer-peer 3rd party channel. This includes building out the strategy, content infrastructure, and program teams to run the day-day business while partnering across internal and external stakeholders to launch the MakerPlace from the ground-up with a path to rapidly scale.
We are developing a world-class 3rd Party Marketplace for Maker-Sellers to learn, grow, connect, and sell their handmade finished goods and services. This effort alongside a recently launched digital replatform and B2B Marketplace will deliver a full transformation of the digital ecosystem for the company.
Major Activities
Leadership & Team Development

• Hire and develop a best-in-class team to deliver, manage, and scale the MakerPlace channel platform
• Grow and scale the team to support the company's growth targets

GM & Financials

• Build & own profitability model, as well as manage the P&L for the Michaels MakerPlace platform
• Oversee the day-to-day performance of the Michaels MakerPlace, ensuring metrics/KPI's & dashboards are defined, developed, and delivered
• Use data to make decisions and form business cases, centered around a strong understanding of unit economics, tying back to the overall P&L
• Lead efforts to analyze weekly business results (sales, margin) and drive effective optimization efforts (promotions, cost savings)

Marketing and Site Optimization

• Drive seller/buyer acquisition and retention with content, media, search, community & influencer reach, and partnerships
• Partner and lead agencies and marketing teams to drive sales and profit across Michaels MakerPlace through creative marketing strategies, social media engagement and digital calendar planning
• Maintain a broad knowledge of emerging digital marketing platform, site monetization and optimization opportunities
• Champion a seamless E2E customer journey experience by reducing friction points and advocating for impactful CX enhancements

Business Development & Program Management

• Own identification, development and growth of new capabilities and services
• Actively identify new marketing and business partnership opportunities/trends
• Use data to make decisions and form business cases, centered around a strong understanding of unit economics and customer lifetime value

Operations

• Oversee site content administration and development of education and community content to support the ecosystem flywheel
• Develop seller onboarding, registration, and education processes and documentation (SOPs and SLAs) while handling ongoing support and retention
• Lead the definition and improvement of business operational processes as they relate to the MakerPlace. This will include understanding business and process improvement opportunities, understanding the competitive landscape, and defining solutions
• Collaborate with Product & IT teams to scope and prioritize platform enhancements and projects
• Lead Ad Hoc Projects as requested by leadership
• Other duties as assigned

Minimum Knowledge/Skills/Abilities
Minimum Education

• Bachelor's Degree in Business, Merchandising, Marketing, or related field required (MBA preferred or commensurate work experience)

Minimum Special Certifications or Technical Skills

• Thorough understanding of desktop, mweb, and app technologies
• Detailed understanding of eCommerce Systems, Infrastructure (e.g., Order Management, Catalog, APIs, and Content Management)

Minimum Type of Experience the Job Requires

• 12-15+ years of Digital, eCommerce, Tech and/or 3P Marketplace experience, exhibiting progressive career growth and leadership scope
• Significant experience building ground up, nascent business models/functions/products/services from concept development to launch
• Expertise in defining and driving business development, and product/program management frameworks & methodologies
• Customer obsessed with high quality standards for delivering high impact front-end and back-end CX.
• Excellent oral and written communication, negotiation, and interpersonal skills with ability to work effectively with business and technology executives in a fast paced, startup environment

Other

• Must be an expert at Microsoft suite, including executive level presentations, project management software
• Experience in using web analytics tools such as Adobe Analytics, Google Analytics, Site Catalyst
• Excellent attention to detail and verbal/written communication skills

Applicants in the U.S. must satisfy federal, state, and local legal requirements of the job.
To review a comprehensive list of benefits, please visit Michaels Benefits
CA, CO, CT, WA, RI and select New York cities only - To review pay ranges for the position you are applying for, please visit Michaels Pay Ranges - CA, CO, CT, WA, RI, and select New York cities only.