Director Integrated Marketing

Department: Brand

Reports To: Chief Brand Officer

Travel Required: 25%

Why Join Community Coffee?

Community Coffee Company is the #1 family-owned and operated retail coffee brand in America.  Rooted in family and tradition, yet always looking to the future, you can expect a fast-paced environment that is both challenging and rewarding. Join us and make your passion your profession!

Position Overview

The leader of Integrated Marketing is a senior leader within the organization that has direct accountability for all paid, owned and earned media, content strategy, sponsorships, event marketing, and our internal Creative team. You will lead a team of 4 direct reports and 17+ indirect reports and be accountable for delivering ROI on a multi-million annual budget. You will be the chief strategist for all Community Coffee campaigns and will oversee the rolling 12 month integrated plans while working cross functionally with every department within Community Coffee to inspire creation of content that is relevant and distinctive while seamlessly executing customized experiences with the greatest efficiencies. The  360 Integrated Marketing campaigns include sponsorships, influencer marketing, events, public relations, digital marketing, branded partnerships, traditional media and much more. In addition, this role is accountable for leading the corporate social responsibility strategy and all crisis communication strategies for external audiences.  As a senior leader you will be at times a spokesperson for the organization which includes media interviews, deskside visits, public speaking and more. Success is measured by the ability to grow brand awareness, deepen customer engagement, and effectively execute according to the Brand strategy. You must be able to lead a team that makes insight-driven decisions and share these learnings gathered via analytics measuring the customer journey. the Brand strategy. 

Function Related Activities/Key Responsibilities

• Drives strategy, budget and execution of all paid media, owned and earned media (PR, Social Media, Paid Media, Shopper Marketing, Events, Experiential Marketing, Corporate Social Responsibility, and more)
• Builds and executes a full year marketing plan across owned, earned and paid channels.
• Builds and executes strategies that drive meaningful engagement and retention of B2B and B2C target audiences.
• Oversees partnership portfolio (sponsorships) and makes timely recommendations to maximize ROI back to the Brand.
• Works heavily with Brand Management, Digital Marketing. ECOM and Western teams to collaborate on new campaigns and media measurements. 
• Develops attribution modeling strategies to analyze effectiveness of Integrated Marketing executions.
• Analyzes customer and audience insights to translate them into marketing, community development, and/or growth strategies.
• Trains and educates the team to further strengthen the bench strength of the Integrated Marketing team.
• Proactively mentors and provides timely coaching to elevate talent, identify high potential employees and develop succession plans for organizational readiness.
• Develops a defendable and unique brand identity and personas for house of brands.
• Leads an internal creative team and multiple external agencies to plan, manage, and oversee the execution of content which includes shopper marketing plans, digital media, experiential marketing, and more
• Works frequently with professional sports teams and universities to grow audience size.
• Effectively recaps efforts, analyze, and measure the effectiveness of executions for senior leadership team(s).
• Defines digital strategy and partners with Ecommerce team to drive history-making ecommerce sales with thorough working knowledge of driving brand success via Amazon
• Works heavily with sales, operations, legal, customer care, HR, communication teams, operations and other departments. 
• Leads strategy for B2B and B2C marketing campaigns to drive product line growth in support of brand strategy
• Drives influencer strategies that increase share of voice and drive trial/purchase intent
• Market Research - Identifies market research needs and works closely with Insights and Business Intelligence teams
• Coordinates communication across enterprise impacting brand and is single point of contact for all crisis communication and corporate communications.
• Oversees philanthropic strategy and ensures effective execution according to plan
• Responsible for building, developing, and retaining talent necessary to drive a high-performance team to support the company's short term and long term strategic plans. 
• Ensures succession planning is in place.
• May be asked to perform additional duties as necessary

Position Requirements

• Bachelor's Degree (4-year degree) is required in Business, Marketing, Journalism or related field required. MBA preferred.
• 10+ years marketing experience working directly with a CPG brand required.
• 10+ years Integrated Marketing experience accountable for all paid, owned and earned media
• 5+ years in a senior leadership position.
• Experience with Community Coffee, even if unrelated, may fulfill experience requirements at the discretion of the hiring manager with approval from Human Resources.
• Deep media experience with a direct-to-consumer brand in a high growth stage with food and beverage experience or related CPG experience.
• Must have track record of delivering significant ROI by making wise marketing investments.
• Must be media trained and extremely comfortable in front of the camera performing live interviews.
• Must be able to speak in front of large audiences
• Must have experience working with sports sponsorships.
• Must have corporate communications background with ability to not only lead direction but write communications when needed
• Working directly with beverage and or food consumer brand(s) is highly desired, but not required.
• Must have excellent proven leadership skills
• Must have excellent project management skills with direct experience leading large scale product launches and rebranding projects
• Must have experience leading agencies and managing large budgets across several teams
• Proficient in MS Office required

What We're Looking For

• Experience developing effective influencer marketing programs
• Ability to deliver effective creative input and prioritize projects with Creative Services team
• Strong financial acumen required
• Expert knowledge of performance evaluation and change management principles
• Self-motivated professional able to work in a fast-paced environment
• Ability to perform under stress and adapt well when confronted with emergency or escalating situations
• Excellent problem-solving abilities and root cause analysis experience

Physical Demands/Work Environment

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this job, the employee is regularly required to do the following:

• Frequently required to sit
• Occasionally required to stand; walk; use hands to finger, handle or feel objects, tools or controls and reach with hands and arms; and talk or hear
• Regularly required to lift and/or move up to 25 pounds
• Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and the ability to adjust focus

Our Values

Champion People              Welcome Individuality, Learn Together, Encourage Each Other

Inspire Creativity               Dream big, Think Fresh, Make It Happen

Wow Our Customers        Serve with Purpose, Exceed Expectations, Do What's Right

Serve Our Communities  Be Genuine, Bring Joy, Make a Difference

Win Together                       Be Brave, Have Fun, Celebrate

Community Coffee Company offers a competitive salary and benefits package including health, dental, vision, life insurance, 401(k), short- and long-term disability, paid time off and employee assistance program.
 

Community Coffee Company and its subsidiary companies will provide equal employment opportunities to all applicants and employees without regard to an applicant's or employee's race, color, religion, sex, sexual orientation, gender identity or expression, gender, genetic information, uniformed service, national origin, age, veteran status, disability, pregnancy, or any other status protected by federal or state law. Community Coffee Company will provide reasonable accommodations to allow an applicant to participate in the hiring process (e.g., accommodations for a test or job interview) if so requested. When completing this application, you may exclude information that would disclose or otherwise reference your race, religion, age, sex, genetic, veteran status, disability or any other status protected by federal or state law. Community Coffee Company will also provide reasonable accommodations to allow an employee to perform the essential functions of a position, as required by applicable law.  This application is considered current for sixty (60) days only. At the end of this period, if you are still interested in employment, it will be necessary for you to reapply by completing a new application.