Director, Hcp Marketing, Us Abrysvo Older Adult

ROLE SUMMARY
Vaccines is the only place in Pfizer where you can contribute to patients in a way like no other - you can prevent sickness and disease. This is at the heart of what drives us every day and it brings us great #Joy. It is a remarkable time to be part of Pfizer's US Vaccines business as it expands on its mission of preventing disease and improving public health, with the ongoing launch of ABRYSVO for the prevention of respiratory syncytial (RSV) virus in Older Adults.
RSV is a common respiratory virus that affects the lungs and airways and can be serious, especially for infants and Older Adults. RSV is highly contagious and can potentially lead to serious consequences in Older Adults. Each year, it is estimated that up to 160,000 Older Adults are hospitalized and up to 10,000 of them die in the U.S. due to RSV. Fortunately, 2023 marked the year where for the first time ever vaccines have been approved to prevent this devastating disease, and now our attention turns to ensuring rapid uptake of ABRYSVO in a highly dynamic and competitive market entering the first full year of RSV vaccination availability in 2024. Educating HCPs on the significant burden of RSV and the importance of RSV protection with ABRYSVO will be instrumental to gaining RSV leadership.
Reporting to the Senior Director, HCP/MedEd Team Lead, the ABRYSVO US Older AdultHCP Marketing Director will play a critical role in leading the development and implementation of Field Force strategy to maximize ABRYSVO share and defend against enhanced competitive pressures to achieve the brand goals.
This position is a high-visibility and exciting opportunity to join a critical brand for the vaccines portfolio as well as develop key marketing capabilities including insight discovery, strategic and analytical thinking, and business acumen while leading the development of the Field Force promotional strategy and tactics.
ROLE RESPONSIBILITIES
The ABRYSVO Older Adult Director, HCP Marketing will be accountable for leading the Field Force strategy including targeting/segmentation, messaging and promotional resources, all Field Force touchpoints/meetings and training. Specific responsibilities include but are not limited to:

• Lead the development and implementation of strategies, tactics, and resources to support the Field Force including designing and executing clear and motivating POA meetings for the Area Business Managers and the HSS Team
• Oversee HCP segmentation, targeting and stakeholder engagement strategies
• Lead the evolution and optimization of Next Best Action (NBA) strategy
• Garner real time insights and feedback on HCP strategy, messaging, tactics and competitive landscape through field rides and routine touchpoints with ABM product leads and HSS Brand Engagement Network
• Supportthe HSR strategy and resource development
• Spearhead the refresh of existing RSV Uncovered campaign assets to address education gaps around RSV and drive awareness of RSV risk factors
• Serve as the brand liaison to the Training Team to partner on the development of new hire and sustainment training
• Support annual operating and tactical plan development process, focused on leading HCP strategy and execution
• Develop and maintain strong relationships with all key cross-functional partners, including but not limited to Field Force Leadership, Sales enablement, CMO, Medical Affairs, Legal, Regulatory, ISE and Data Science team
• Lead oversight and management of HCP agency of record relationship

BASIC QUALIFICATIONS

• Bachelor's degree and 10+ years of experience required, or Master's degree and 9+ years of experience, or Ph.D./PharmD and 7+ years of experience required.
• HCP marketing experience required
• Digital and customer engagement experience
• Ability to understand customer needs, extract key insights, and translate these into meaningful strategies and in-market results
• Strong analytical and strategic skills including creativity and effectiveness in identifying and prioritizing strategic challenges and balancing short term needs with long-term vision
• Demonstrated success in independently developing, executing, and measuring cross-channel HCP marketing programs
• Ability to lead cross-functional teams without direct authority
• Change agile and dependable; ability to create deliverables in a fast-paced environment
• Strong communication and presentation skills, ability to mobilize key stakeholders and engage senior leadership
• Demonstrated success maintaining productive/collaborative relationships with internal and external business partners
• Excellent negotiation and decision-making skills
• Proven track record of operating in a fast-paced, high-energy environment

PREFERRED QUALIFICATIONS

• MBA preferred but not required
• Vaccines experience strongly preferred
• Prior Launch experience highly desired

Other Job Details:

• Last Date to Apply for Job: March 28, 2024
• Eligible for employee referral bonus

#LI-PFE
The annual base salary for this position ranges from $161,600.00 to $269,400.00. In addition, this position is eligible for participation in Pfizer's Global Performance Plan with a bonus target of 20.0% of the base salary and eligibility to participate in our share based long term incentive program. We offer comprehensive and generous benefits and programs to help our colleagues lead healthy lives and to support each of life's moments. Benefits offered include a 401(k) plan with Pfizer Matching Contributions and an additional Pfizer Retirement Savings Contribution, paid vacation, holiday and personal days, paid caregiver/parental and medical leave, and health benefits to include medical, prescription drug, dental and vision coverage. Learn more at Pfizer Candidate Site - U.S. Benefits | (uscandidates.mypfizerbenefits.com). Pfizer compensation structures and benefit packages are aligned based on the location of hire. The United States salary range provided does not apply to Tampa, FL or any location outside of the United States.
Relocation assistance may be available based on business needs and/or eligibility.
Sunshine Act
Pfizer reports payments and other transfers of value to health care providers as required by federal and state transparency laws and implementing regulations. These laws and regulations require Pfizer to provide government agencies with information such as a health care provider's name, address and the type of payments or other value received, generally for public disclosure. Subject to further legal review and statutory or regulatory clarification, which Pfizer intends to pursue, reimbursement of recruiting expenses for licensed physicians may constitute a reportable transfer of value under the federal transparency law commonly known as the Sunshine Act. Therefore, if you are a licensed physician who incurs recruiting expenses as a result of interviewing with Pfizer that we pay or reimburse, your name, address and the amount of payments made currently will be reported to the government. If you have questions regarding this matter, please do not hesitate to contact your Talent Acquisition representative.
EEO & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, disability or veteran status. Pfizer also complies with all applicable national, state and local laws governing nondiscrimination in employment as well as work authorization and employment eligibility verification requirements of the Immigration and Nationality Act and IRCA. Pfizer is an E-Verify employer. This position requires permanent work authorization in the United States.
Marketing and Market Research
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