Director, Go-To-Market (GTM) Strategy and Execution

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world's fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We're driven to push boundaries and think beyond today to deliver strategies, and we're just getting started.
While we continuously exceed our goals, we need your help - our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!
Position Overview:
As a key member of the marketing team, the Director of GTM Strategy and Execution will be instrumental in realizing our growth strategy by translating it into actionable execution plans to engage and generate pipeline for our integrated solution of influencers, marketing services and technologies with our target segments and ideal customer profiles (ICPs). This role, while an individual contributor, provides leadership orchestrating across teams and stakeholders including marketing services, business development, client services and our product and services centers of excellence.
Responsibilities:

• Develop and implement comprehensive go-to-market strategies aligned with company goals, focusing on demand generation for medium and enterprise-sized brands;
• Lead the orchestration and Execution of integrated marketing plans comprised of events, content, public and analyst relations and inbound and outbound marketing campaigns to realize quality engagement with our ICPs;
• Define and refine our engagement approaches based on performance including tailoring messaging and tactics based on industry, company size, business model, and customer maturity in social and influencer marketing;
• Collaborate closely with cross-functional teams, including sales, product teams, and marketing services to ensure a cohesive and effective market approach including leveraging of Viral Nation's own talent and customers
• Analyze market trends and customer insights to identify new opportunities and refine targeting strategies;
• Drive continuous improvement by measuring the effectiveness of go-to-market strategies and adjusting as needed for both near and long-term success;
• Ensure business success through the delivery of the following key performance indicators:
• Pipeline Generation: Number of new leads and opportunities created within targeted segments;
• Conversion Rates: Improvement in moving leads through the sales funnel to closed deals;
• Revenue Growth: Direct contribution to increased sales and market share within targeted segments;
• Customer Engagement: Metrics around customer interaction, including event attendance, content engagement, and feedback;
• Market Share and Penetration: Growth in specific market segments and success in reaching identified ICPs;
• Other duties as assigned.

Qualifications & Skills:

• Bachelor's degree in Marketing, Business, or a related field;
• Proven experience in go-to-market Strategy and demand generation, ideally within the marketing and/or technology industry;
• Proven strong understanding of integrated marketing disciplines, including digital marketing, content strategy, and event marketing;
• Excellent analytical and problem-solving skills, with the ability to translate data into actionable insights;
• Exceptional communication and collaboration abilities, with experience leading cross-functional teams;
• Willingness to travel as needed for events and team meetings;
• Stay updated with industry trends, technologies, and competitor activities.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.