Director, Global Ecommerce Operations

Job Title: Global eCommerce Operations Director

Department: eCommerce

Reports To: Chief Digital Officer

FLSA Status: Exempt

Location: Nashville, TN (hybrid in office role)

SVP Worldwide, the world’s largest consumer sewing machine company, has an immediate full-time Global eCommerce Operations Director position available. The company and its three iconic brands - SINGER®, HUSQVARNA VIKING®, and PFAFF® - have delighted consumers for over 170 years. These premium brands and products are regarded as the choice for serious sewists and novice crafters.

The global sewing machine industry is experiencing renewed growth, expected to grow at 6.7% annually. With a product portfolio inclusive of sewing machines, accessories, notions, garment care products, and software, it is an exciting time to join and grow a career with us!

The global corporate headquarters is located near Nashville, TN (USA) and is supported by regional headquarters/sales offices in Milan (Italy), and Mexico City (Mexico). Combined with 170+ US retail stores in 36 states, manufacturing facilities across Asia and Latin America, multiple R&D centers, a software development center in Europe, and a global supply chain with distribution centers in all regions, we are proud to reach consumers in more than 25 countries on five continents.

SVP Worldwide continues to weave our culture into the fabric of our team members by living out our core values of Integrity,Trust, Teamwork and Customer Focus. As our industry continues to grow, there are vast opportunities for new team members who share our commitment to delivering the world’s finest sewing products, services and overall customer experience. Explore current career openings at SVP Worldwide locations around the world, right here and now.

The Global eCommerce Operations Director will manage the digital growth of the SVP Worldwide’s brand sites -- Singer.com, PFAFF.com, HusqvarnaViking.com, and mySewnet.com—to grow brand visibility and improve site authority and

ensure the organization's eCommerce platforms are increasing B2B and B2C online sales through a tactical approach to enhancing operations. This will be executed by defining and achieving accelerated sales and profit targets in all eCommerce channels and developing a mid-term plan with key investments and milestones mapped. On a day to day basis, the qualified candidate will ensure online storefronts are visually appealing, easy to navigate and contain proper pricing descriptions and pictures. In addition, the Global eCommerce Operations Director will work under the direction of the Chief Digital Officer and will lead, inspire, and mentor 12-15 team members.

Job Responsibilities:

• Manages large-scale operations of the eCommerce platforms (e.g. Shopify), ensuring a seamless and optimized customer experience from browings to checkout

• Oversees a multifaceted team, guiding them in product merchandising, promotion design, and content creation to enhance the online shopping experience

• Maintains pulse on new product creation and release, ensuring appropriate introduction to the online shopping platforms

• Works with marketing to implement new initiatives to increase sales and website traffic

• Drives product data management strategies to optimize conversion rates and customer satisfaction

• Works with growth marketing team to utilize SEO tools and methods to ensure eCommerce website is optimized for searching and performance responsiveness as well as delivering visual appeal and compelling content

• Closely monitors eCommerce and industry trends and adjusts sites accordingly

• Tracks and measures program effectiveness to drive improvement or develop new offerings

• Partner with Supply Chain to ensure timely and accurate fulfillment of product orders and ensure high level of customer satisfaction.

• Collaborate closely with brand marketing and growth marketing teams to develop and execute effective online marketing campaigns, SEO strategies, and social media integration.

• Manage all aspects of the P&L through direct and cross-functional teams, including tracking metrics, costs and business drivers to make quality business decisions

• Collaborates with cross-functional teams to align marketing content with product information, ensuring a unified and compelling approach

• Monitors and advises on UX/UI for current and future versions of brand sites to align with brand initiatives, product launches and activations utilizing martech tools as well as eCommerce capabilities and partnering with our IT department.

• Researches competition, investigates benchmarks and provides suggestions for improvement for online shopping experiences

• Manages experienced Regional Directors of eCommerce Operations, who exercise latitude and independence in assignments

Qualifications:

• Bachelor’s degree in Business, Marketing or a related field

• 7+ years of eCommerce experience with at least 5 years of management experience

• Must have an understanding of the omni-shopper journey, extensive experience in traffic and conversion tactics and the ability to develop commercial playbooks for the eCommerce channel strategy

• Experience organizing and streamlining a new Global team

• Manage teams in APAC,LATAM,EMEA and NA.

• Ability to organize and track data for data driven decision making as well as create simple dashboards for leadership

• Working knowledge of Google Analytics, Google Optimize, SEO best practices, headless CMS integration, basic design software and Google Suite

• Strong experience with eCommerce systems: Shopify (preferred)

• Experience with Operations collaboration to ensure appropriate inventory management, anticipate and communicate inventory needs, and forecasting for increases or decreases in demand

• Must be detail-oriented, with the ability to handle multiple assignments promptly and effectively

• Demonstrated ability to work calmly in a fast-paced team environment while effectively managing multiple tasks is required

You will need to be able to complete all physical requirements of the job with or without a reasonable accommodation, including:

• Occasionally move about inside the office to access file cabinets, meeting rooms, copier/printer etc as well as have the ability to remain in a stationary position 50% of the time

• Communicate effectively with customers through multiple forms of technology, including telephone and computer. Must be able to receive and convey information

• Required to retrieve or reposition products like sewing machines weighing up to 50 pounds

The Employer retains the right to change or assign other duties to this position.

Work Environment/Location/Flex Arrangement:

SVP Worldwide offers a fast-paced and ever-changing environment. As part of our Flexible Workplace Policy, this position will be hybrid based in our company HQ in Nashville, TN. This role may include domestic (and/or international) travel up to 20%.

Why You Will Love Being a Part of the SVP Worldwide Team:

We take care of our team! We offer a competitive benefit package including: multiple health plan options comprised of vision and dental plans, 401K plan, life insurance, disability insurance, pet insurance, parental leave, generous employee discounts and paid time off benefits including wellbeing days.

At SVP Worldwide, we celebrate diversity, equity, and inclusion and strive to employ a unique workforce that is reflective of our consumers across the globe. That means understanding, respecting and valuing diversity- unique styles, experiences, identities, ideas and opinions – while being inclusive of all people.

SVP Worldwide is an equal opportunity employer and makes employment decisions based on merit and qualifications. SVP Worldwide prohibits discrimination based on race, color, religion, sex, sexual identity, gender identity, marital status, veteran status, nationality, citizenship, age, disability, medical condition, pregnancy, or any other unlawful consideration.

In The News:

In 2021, SVP Worldwide was acquired by Platinum Equity (www.platinumequity.com), a global investment firm with more than $25 billion of assets under management and a portfolio of approximately 50 operating companies that serve customers around the world. Platinum Equity has committed to fully support SVP Worldwide’s continued growth and to bring additional financial and operational resources to help accelerate the company’s efforts.

Like what you see? Then come “sew” and grow your career with us!

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