Director - Brand & Communications, Kallista

Director - Brand & Communications, Kallista

Work Mode: Remote

Location:  Remote

Opportunity

The Director - Brand & Communications owns primary responsibility for the Kallista brand, digital communications, and channel management. This position directs and coordinates Global Kallista Marketing activities consisting of brand management, strategy development, communications, digital marketing, E-Commerce, competitive analysis, product promotion and creative asset development.  This position will manage an internal team as well as a stack of high performing agencies across many competencies, including SEO, Paid & Creative.  Seeking candidates who thrive in a small to medium sized business environment and are looking for limitless career opportunities! 

Specific Responsibilities

• Branding
  • Lay out 5-year strategy for the brand to ensure long-term luxury standing.
  • Manage outside marketing and creative agency relationships, and ensure superior, brand-appropriate content and assets.  
  • Develop and maintain an expert understanding of the needs of existing and target customers, including end use consumers and interior designers and what drives their purchase behavior
  • Develop and maintain an expert understanding of the competitive landscape, including competitor strengths, weaknesses and showroom and project sales details 
  • Develop and maintain an expert understanding of marketing channels, including insights on how to promote sales productivity within the individual channel.  
• Communications & Brand Activation
  • Achieve objectives for brand awareness, brand preference, website traffic
  • Own all organic Social Media Channels and execute Kallista's Luxury branding vision
  • Direct all marketing communications functions, including 
    • advertising 
    • development of content including photography and video
    • development and distribution of literature
    • public relations and events
  • Oversee and grow Influencer program
  • Manage the annual budgeting process and optimize marketing mix with analytical rigor.  Monitor expenditures to spend within plan parameters.
  • Internal Communications (newsletters, product updates, sales agencies)
• eCommerce & Digital Marketing
  • Develop and lead the evolution of Kallista.com
  • Manage Marketing Technology stack
  • Oversee Email communication program towards various audiences
  • Lead organic growth strategy through scalable SEO
  • Scale Paid Media efforts through ROI driven priorities within Social Media and We Advertisement
  • Oversee new product launches and campaigns
  • Direct all e-commerce activities including 3rd party and Kallista.com
• Events
  • Partner with Kallista and Kohler sales teams to support all local event activations for community building across NA
  • Support showroom partners in event activations
  • Support Channel Marketing in executing large scale product activation / tradeshows events (KBIS, Salone)
• Leadership
  • Develop and maintain a talented Marketing organization by overseeing the selection, promotion, and development of people who embody the marketing skills and long-term potential to contribute to business success.   
  • Drive associate engagement within the Kallista Marketing functions to improve individual leader and business performance.
  • Participate as a member of the Kallista leadership team, providing advice and counsel on major issues facing the business.  Develop collaborative working relationship with other members of Marketing within Kohler and sister brands in our luxury group (Robern, Ann Sacks, KAST).

Skills/Requirements

• Position requires a Bachelor's degree in a marketing discipline; MBA in Management or Marketing is preferred
• A minimum of 10-12 years experience with a demonstrated track record of accomplishments in brand and channel marketing experience
• Expert in brand creative and content creation (very important)
• Passionate and/or deep expertise in luxury goods branding (very important)
• Passionate and / or deep expertise in interior design and architecture
• Experience with a consumer branded durable goods manufacturer with two-step distribution preferred
• Experience and knowledge of trade and retail channels required
• Experience managing agencies
• In-depth knowledge of marketing strategies and techniques as well as a strong understanding of customer and market dynamics required
• Experience with and knowledge of digital marketing and CRM
• Demonstrated ability to lead or effectively work within multi-functional teams in a matrixed environment
• Proven ability to attract, select, develop, and lead top talent to improve effectiveness, achieve maximum efficiencies and grow the business
• Financial bottom-line orientation and solid business acumen
• A data-driven, results oriented approach is essential
• Ability to travel domestically and globally is required (10-20%)
• Location: NY or Miami preferred, will consider other locations including Chicago, LA, San Francisco, Dallas for the right candidate

#LI-KZ1

#LI-Remote

Applicants must be authorized to work in the US without requiring sponsorship now or in the future.

The salary range for this position is $141,450 - $181,850. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate's experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.

Why Work at Kohler Co.?

Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates' development to make that happen.  So, we offer ongoing investment in each individual's personal development and the opportunity to collaborate with others across functions and roles at Kohler.  

In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more!

*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.  

On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth!

About Us

Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities.  We invite you to learn more about our culture and company at www.kohlercompany.com.

It is Kohler's policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran.  If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com.  Kohler Co. is an equal opportunity/affirmative action employer.  

We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .