Director, B2B Marketing Solutions

Discover where your talent fits best at ALM...
At ALM, we're reinventing the way professionals use information, news, data, Marketing Solutions and events to manage the business of business. Headquartered in New York City and with offices worldwide, ALM brands have been serving their markets since 1843. Join our team of talented ALMers working to create an exceptional experience for our audiences and customers across the globe.
Who We Are...
Here at ALM, we are a customer-focused and market-driven company dedicated to the success of our internal customers and the customers we serve with our information products and marketing services and events. Our teams deliver premium content to professionals in the legal, financial services, benefits, consulting, property and casualty insurance, and real estate industries.
Salary Range: 82,000 - 92,805 USD Annually
The referenced salary range is based on the Company's good faith belief at the time of posting. Total compensation may vary based on factors such as geographic location, work experience, market conditions, education/training and skill level.
ABOUTTHETEAM: Creative, dynamic and hardworking, the B2B Marketing team creates and executes programs that drive thought leadership, awareness and sales leads for the 30+ industry media brands at ALM. We are a revenue-driven marketing team that develops innovative content marketing programs, advertising, research, and trade show strategies that support our sales teams in seven different vertical markets.
JOBDESCRIPTION: The Director, B2B Marketing Solutions manages the marketing automation operations of the Marketing Services to drive thought leadership and sales leads to all of the salespeople who sell the 30+ media brands at ALM. This position manages the operational strategy and execution surrounding our Pardot/Salesforce solution including everything from deployment of emails to tracking, managing and evaluating the revenue driving effectiveness of our marketing programs. In addition, the Director oversees the B2B Marketing tradeshow, barter, and research activities of the group, and all budgeting and expense tracking involved in these activities. This position reports to the VP of Marketing and Custom Solutions.
Anticipated start date is January 8, 2024.
Responsibilities:

• Manage Pardot/Salesforce marketing automation operations including everything from email deployment, data collection and analysis, and creating and management of dashboards.
• Leads sales enablement of our marketing automation capabilities, educating our sales team to optimize usage of the marketing automation operation.
• Leads our B2B Marketing research activities including our website audit and brand awareness research for each of our major brands.
• Works with brand leaders to create and manage our trade show exhibition strategy and execution.
• Manages the financial tracking aspects of all of our barters across all brands.
• Manages the details of the B2B Marketing group's budget including tradeshow and event spending, content marketing and other expenses.

Qualifications:

• High-energy, get-things-done marketing professional who loves working with brand and sales leaders to get things done and meet and execute organizational goals.
• 3-5 years experience working with Pardot/Salesforce or similar marketing automation implementations.
• Experience managing a budget.
• Demonstrated customer service skills.
• Superior verbal and written communication skills.
• Strong multi-tasking and collaboration skills.
• Excellent organizational skills and attention to detail and accuracy.
• Comfortable taking charge and leading conversations.
• Sound judgment for problem solving and decision making.
• Previous experience managing trade show exhibitions and research programs is helpful.
• Knowledge of Google Analytics, Adobe, Tealium and other website engagement tracking a plus.

Why you should join ALM...

• Generous Benefit Plans for Medical, Vision & Dental Coverage
• 401(K) Plan With Match
• Paid Time Off (Vacation, Personal Days & Sick Days)
• Summer Fridays - Early Office Closure
• Paid Holidays
• Health Savings Account
• Flexible Spending Accounts for Dependent Care & Medical Expenses
• Parental Leave
• Career Development Learning & Training Opportunities
• Educational Assistance
• Employee Referral Bonus
• Employee Recognition Awards
• Short-term & Long-term Disability Coverage
• Flexible Work Schedules

ALM provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, veteran status, national origin, age, disability or genetics. In addition to federal law requirements, ALM complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.
Other details

• Pay Type Salary

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