Digital Strategist

At KARE 11, TEGNA's NBC affiliate serving Minneapolis-St Paul market, our team embodies an urgent, passionate, and unparalleled commitment to spearhead and transform information delivery across all platforms. Join our innovative and dynamic sales team, where an exciting opportunity awaits an analytical Digital Strategist. You will assist and strategize with key members of the sales staff including Account Executives, Account Managers, and sales leaders, to build digital solutions by leveraging ad-serving interfaces and other operational platforms. As the Digital Sales Strategist, your primary responsibility is campaign success through pre-sales order entry, management, and optimization of Digital Media campaigns to ensure launch and successful delivery.
Responsibilities:
• Work strategically with our sales team to generate marketing solutions that will deliver exceptional client results through our industry-leading digital platforms.
• Partner with the Account Executives to generate digital revenue.
• Lead in retention, expansion, and development of new digital business
• Identify and quantify consumer audiences that would be receptive to client advertising messages.
• Identify revenue-generating opportunities by exposing gaps in current digital advertising campaigns, such as impression share deficiencies, missing platforms, etc., that will further promote the client objectives.
• Efficiently process digital sales orders by receiving, understanding, and accurately inputting them into multiple systems.
• Support campaign execution by trafficking creative, communicating with our internal and external vendors, and monitoring live campaigns.
• Prepare quarterly business review and execute strategic key digital accounts reviews.
• Oversee the development of digital creative materials.
• Proactively monitor and analyze digital campaigns to create solutions to retain and grow our digital revenue.
• Create case studies and communicate successful digital campaign results to the sales team.
• Monitor competitor websites for potential new revenue opportunities.
• Attend client calls, if needed, as the digital expert on our product offerings.
Job Requirements:
Requirements:
• 2 to 3 years of digital marketing sales support, inside or outside sales experience.
• Expert knowledge of all facets of digital sales and marketing with good grasp of OTT and targeted display.
• Adept at creating new revenue opportunities from synergies between interactive sales and other mediums.
• Google AdWords and Interactive Advertising Bureau (IAB) certifications highly desirable.
• Proficient in Microsoft Office programs and knowledge of Salesforce or other CRM software.
• Strong presenter and communicator with internal and external customers and partners.
• Demonstrated organizational skills, and ability to multi-task.
• Demonstrate effective problem-solving and decision-making skills.
• Proficient with Microsoft Office products.
• Self-motivation and a strong work ethic are essential attributes.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit
www.TEGNA.com
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
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