Senior Paid Digital Strategist

Company Overview:

At Rocket55, we are redefining the digital marketing industry with our unparalleled expertise and commitment to delivering exceptional client experiences. Our team of over 80 hyper-specialized digital experts ensures that we can offer channel-level specialization, making us a truly full-service agency for businesses serious about accelerating their growth. With a data-driven approach and a focus on constant innovation, we strive to be your trusted business partner and digital guide, simplifying the complex world of online marketing to drive positive outcomes for our clients.

Job Summary:

We are seeking a Senior Paid Digital Strategist with a deep understanding of Paid Digital media and a track record of success in building, executing, and maintaining ad campaigns across various platforms including, but not limited to, Google Ads, Bings Ads, Meta, and LinkedIn. The ideal candidate should have over 7 years of experience in the field.

As a seasoned professional, you must have a minimum of 3 years of experience presenting to C-Suite executives or high stakeholders, while managing multi-million dollar advertising budgets. Your role involves not only driving the strategic direction of ad campaigns but also overseeing quality assurance, campaign maintenance, and optimization in collaboration with our skilled team.

Responsibilities:

• Develops, executes, and manages complex ad campaigns for a diverse range of clients
• Leads audience targeting strategies and campaign structures with a focus on maximizing ROI for large-scale budgets
• Utilizes performance insights to influence creative direction and optimize campaign effectiveness
• Confidently presents campaign strategies and performance results to C-Suite executives regularly
• Efficiently manages and allocates large advertising budgets across campaigns
• Oversees and adjusts campaign performance across various platforms and tools, ensuring optimal results
• Collaborates with Strategy, Project Management, and Account teams to ensure quality assurance and continual improvement of campaigns
• Mentors and provides guidance to junior team members, fostering a culture of learning and excellence

Required Experience, Skills, and Qualifications

• Minimum of 7 years of experience in Paid Digital media, with a focus on platforms like GoogleAds, Facebook/Instagram, and LinkedIn
• Minimum of 3 years managing e-commerce or shopping campaigns
• Demonstrated experience in managing multi-million dollar advertising budgets
• Extensive experience in presenting to and engaging with C-Suite executives, including CEOs and CMOs
• Proven track record of successful board-level presentations and strategic communications
• Proficient in the creation and management of Product Feeds for e-commerce campaigns across Google Ads, Bing Ads, Meta, and other channels
• Experience in Google Tag Manager and creating reports through Looker Studio
• Exceptional multitasking and project management skills
• Strong attention to detail (include the word “rocketship” in your cover letter)
• Excellent interpersonal and communication skills

Preferred Qualifications:

• Understanding of organic social media strategy, and the strong overlap between organic and paid
• Understanding of Amazon advertising
• Experience with programmatic DSPs such as StackAdapt and Basis
• Prior experience with data warehouse platforms and BI tools such as Google BigQuery and Tableau

Join our fast-paced, success-driven team and be part of a company that values relentless pursuit of results, curiosity, collaboration, and adaptability. If you are driven by excellence and hungry for success, we want to hear from you!
Note: This job description is intended to provide a general overview of the position and does not encompass all responsibilities and qualifications that may be required. The role may evolve based on the needs of the company.