Digital Marketing Strategist
We are an internet marketing agency in Northern NJ working with small to medium-sized home service businesses and franchises to optimize their paid, local and organic results on Google, Bing & Facebook.
This position offers the flexibility to work in the office, to be fully remote, OR to choose a hybrid model (where time is split between home and the office). You will work closely with a 10-25 key accounts to fuel the growth of their businesses by providing hundreds of new customers to them each month through numerous advertising streams.
No experience in SEM (search engine marketing) or SEO (search engine optimization) is required. A full training program, lasting three months, will be provided to develop necessary SEM and SEO skills. Candidates with a propensity towards math, science or writing might be best suited for this role, although it is not required. Strong communication and relationship building skills are a BIG plus. A minimum of one year work experience is preferred, but not required.
Core Job Responsibilities
- Foster, develop and maintain relationships with customers on 10-25 SMB (small and medium sized business) and/or franchisee accounts. Regular communication and follow up is important.
- Pay per click management on Google Ads and Microsoft Advertising platforms, including keyword research, writing and testing ad copy, machine learning and bid management
- Local search management, including assisting customers in managing their Google, Yelp, and Facebook business listings
- Search engine optimization
- Content development for website, that explains services and drives visitors to convert into leads
- Guiding customers with their reputation management
- Assessing trends and changes in Google Analytics to drive growth and improvements on client accounts.
- Collaborate with other Digital Marketing Strategists, programming and social media/content team
- Keep up with changes in the Local SEO and SEM industry by proactively reading relevant blogs and news stories. The success of our agency demands we stay on the cutting edge of the industry.
The ideal candidate enjoys working independently, but can also collaborate with teammates. They communicate effectively with co-workers and clients. They are comfortable speaking with customers one on one by phone, email or video call. They are self driven and motivated by setting goals and getting results. They are comfortable working with numbers and spreadsheets, easily recognize trends in statistics over time, and can turn them into actionable items that drive growth.
This person is organized and attentive to detail, holds themselves personally accountable for their work, prefers to be proactive instead of reactive and is not afraid to tackle something they have never done before.
Any Candidate wishing to apply for this position, must embody the following seven awesome traits:
C - Collaborative
H - Hungry
A - Agile
R - Reliable
G - Genuine
E - Effective
D - Dedicated
Why Work Here?
- We are a small agency with a supportive staff. You will have the opportunity to interact with every single one of your co-workers, including the owner, on a regular basis. Questions are welcomed and doors are open.
- Benefits include paid time off, medical insurance, dental insurance, customizable and flexible work from home policy, 401K with matching, flex schedule and summer Fridays.
- We are passionate about what we do, and strive to change the lives of all of our customers. Growing the number of leads a SMB business receives has a direct impact on the lives of the business owner and their employees. We love helping them drive growth to their bottom line and providing an experience to our customers better than any they have ever had before with a vendor.
This is a full-time salaried position. It is not a sales position and commission is not part of compensation. Salary is commensurate with experience and existing skill set. There is opportunity for growth in the organization as you make your impact.
You should consider applying for this position if you are seeking growth in a Digital Marketing career, looking for a career change, returning to the workforce, recent college grad or are really talented and just want the opportunity to prove it.
Job Type: Full-time
Pay: $45,000.00 - $65,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Paid time off
- Vision insurance
Schedule:
- Monday to Friday
Education:
- Bachelor's (Required)
Work Location: In person