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Form of workAuthority Brands Inc., headquartered in Columbia, MD is a leading provider of home services, building brands that support the success of our franchisees, as well as bettering the lives of the homeowners we serve and the people we employ. Authority Brands Inc. is seeking a remote Digital Marketing Specialist, an integral part of the team to drive key marketing initiatives and promote the company’s mission and goals.
Responsibilities:
- Support and establish working relationships with the broader, 65+ person marketing team to build brand awareness, generate leads and drive revenue for the company.
- Hands-on management of Google tools and platforms, such as Google Ads, Google Tag Manager, and Google Analytics.
- Work with external partners, agencies, and vendors to maximize performance and ensure digital marketing efficacy.
- Develop, measure, test and optimize paid marketing channels regularly, including Google PPC advertising, YouTube ads, and Facebook ads.
- Coordinate various digital marketing campaign assets such as tracking, landing pages, ad copy, and more.
- Ensure all appropriate tracking is in place to produce accurate reporting for marketing campaigns.
- Analyze, report, visualize, and effectively communicate monthly and quarterly performance reports to provide insights and uncover opportunities that drive more leads and revenue.
- Provide ongoing support through regular digital marketing campaign audits and industry research to stay ahead of competitors.
- Troubleshoot issues and field questions as needed to assist brand marketing teams and key stakeholders.
- Maintain up-to-date knowledge on local marketing plans, operations strategy, and budgets.
- Utilize project management tools for day-to-day execution and collaboration with the digital marketing team.
- Stay current on digital trends, products, and strategies to maintain a competitive edge.
- Perform other duties as needed.
Qualifications:
- Bachelor’s degree in Marketing or Communications
- Minimum 2-3 years of digital marketing experience, agency experience a plus
- Hands-on experience in digital marketing, including paid advertising and campaign optimization, search engine optimization, lead generation, and reporting KPIs
- Experience with data visualization tools like Looker Studio, Microsoft PowerBI, or Tableau
- Proficient in Microsoft Excel, including the ability to use formulas and generate tables and visuals
- Basic knowledge of HTML/CSS, CRM platforms, and website or landing page creation
- Strong attention to detail
- Ability to organize, prioritize, and multi-task
- Results-oriented, analytical, and a problem-solver
- Excellent written and verbal communication skills
- Comfortable working in a remote environment, multi-location experience a plus
We believe our greatest assets are our employees, and we offer competitive salaries and a full benefits package to include, PTO, insurance, paid holidays, 401(k) and more.
Authority Brands conducts drug screens and background checks on applicants who accept employment offers. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Authority Brands is an Equal Opportunity Employer
