Digital Marketing Manager - Education

Crawford Group is seeking a Digital Marketing Manager - Education for a client of ours. The client has set aggressive growth targets in place to expand its student coverage in higher education (HED) institutions in the US. Looking for a results-driven Digital Marketing Manager/Senior Digital Marketing Manager to raise awareness, drive customer consideration, and support acquisition of Express among higher education institutions.
The candidate must be a self-motivated go-getter with proven success in executing impactful Digital Marketing programs including webinars, content syndication and paid social. The ideal candidate will also have experience with how to best engage and influence key decision maker audiences. This candidate will also act as lead in driving and executing supporting marketing activities including defining assets, programs and measuring digital campaign results.
About Crawford Group.
We are revolutionizing how marketing gets done! Crawford Group provides expert marketing, digital, creative, events, and communications talent solutions for marketers.
Our customers want flexibility in their workforce solutions and need experts with the skills and capabilities to deliver on revenue and pipeline growth through marketing activities. At Crawford Group we believe in developing collaborative customer relationships to create the best talent solution for their marketing organization’s needs.
Responsibilities
Marketing planning and execution: Asist with the development and execution of a marketing plan for US HED across digital touchpoints (e.g. virtual events, paid social (LinkedIn), content syndication, and email) that drives awareness, consideration and demand of Express. Strategically define each channel in the marketing plan and its’ ability to drive the set goals
Own and execute the virtual event (webinar) programs including scheduling, content planning with internal cross-functional stakeholders, speaker selection, audience acquisition, platform set-up as well as internal and external pre- and post-event communication
Creative and campaign development: Work with the Studio team and external agencies to drive the development of assets. Identify compelling content for the audiences, and work to get this developed. Manage calendars and optimize touch points with the ideal customer journey in mind
Reporting and analysis: Drive a data-oriented marketing approach, and ensure constituents have the data and assets they need to run successful marketing programs. Assist with providing key insights to internal and external stakeholders to help grow the business. Help track key KPIs and course correct when needed
Relationship management: Develop strong and collaborative working relationships within the company with key internal and external stakeholders across marketing, sales and the business unit
Requirements
7 to 10 years Digital Marketing experience
Experience from virtual events
HED marketing experience a huge plus
Experience driving marketing plans and working in highly matrixed organizations
Ability to operate in a dynamic environment with minimal supervision
Ability to be strategic and to also be able get work done
Proven success record of driving results-oriented marketing programs
Strong data and analytical skills. Ability to assess business opportunities, track and analyze results
Project management skills and strong attention to detail. Demonstrated ability to manage logistics and tactical details with flawless execution. Ability to prioritize and manage multiple projects simultaneously
Excellent interpersonal communication, written and verbal. Strong presentation skills. Team player with proven track record in working effectively with cross-functional teams. Strong ability to influence at all levels, internally and externally
This position may require some travel
Location: Remote
Duration: Consulting
Rate" $2,200-$2,720/weekly W-2 consultant of Crawford Group; benefits available (Our salary ranges are determined based on skills, experience and location)
Committed to Diversity.
We believe in approaching every interaction with honor, respect, and positive intent. Building diverse teams that foster creativity, innovative thinking, and opportunity for all. Ultimately, we know that our commitment to inclusion across race, gender, age, religion, identity, and experience drives us all forward every day.