Digital Marketing Manager

About the Job

Gansevoort Meatpacking NYC is looking for an experienced Digital Marketing Manager.

Gansevoort Hotel Group delivers hotels that marry the best of the local neighborhood with prominent art, design, tech and local heritage as well as our brand legacy. Properties aspire to enhance the guest experience through innovative technologies and modern wellness amenities that suit the personal needs of every traveler. Gansevoort Hotels are both rooted in hospitality traditions and welcoming of industry evolutions.

Gansevoort Meatpacking was the trailblazer in bringing a luxury hospitality presence to the Meatpacking district, the property seamlessly interweaves industrial details with comfortable and modern service. We strive to provide an unmatched guest experience that fuses the best of technology, wellness and design, creating a true urban oasis.

Responsibilities:

• Strategic Social Media Management: Craft, execute, and oversee a comprehensive social media strategy across multiple platforms, and social media channels for Gansevoort Hotel Group, ensuring alignment with our lifestyle luxury brand ethos. Engage our audience through compelling content and interactive campaigns.
• Creative and Visual Content Development: Utilize advanced platforms including an understanding of Adobe Photoshop and Illustrator to design standout visuals. Oversee the creation of all Digital Marketing materials, from website banners to email campaigns, ensuring consistency and quality that reflects our luxury standards.
• Digital Campaign Management: Plan and execute Digital Marketing campaigns that drive brand awareness, engagement, and conversion. Collaborate with external agencies to deliver innovative campaigns that stand out in the luxury market.
• Content Curation and Brand Storytelling: Develop a content calendar that tells our brand's story in a compelling way, aligning with seasonal themes, hotel events, and promotional offers. Ensure content is optimized for each digital platform, from Instagram stories to LinkedIn posts.
• Market and Competitor Analysis: Conduct ongoing analysis of market trends and competitor activity. Utilize insights to inform marketing strategies, identifying opportunities to innovate and lead in the luxury hospitality space.
• Performance Analytics and Reporting: Regularly analyze and report on the performance of all Digital Marketing activities. Use data to refine strategies, improve engagement, and demonstrate ROI to stakeholders.
• Digital Campaign Assistance: Contribute to the planning and execution of Digital Marketing campaigns, working closely with the Associate Director of Marketing to ensure cohesion across all digital touchpoints. Assist in tracking performance and preparing reports on campaign results.
• Market Research: Conduct ongoing research on industry trends and competitor activities. Compile findings to inform the marketing team’s strategy and creative brainstorming sessions.
• Analytics and Reporting: Utilize analytics tools to track and report on the performance of Digital Marketing activities. Support the Digital Marketing Manager in interpreting data, identifying trends, and making data-driven recommendations for strategy adjustments.
• Creative Collaboration: Work closely with the creative team to brief and develop visual assets for Digital Marketing initiatives, ensuring all content is on-brand, innovative, and tailored to specific digital platforms.
• Vendor Coordination: Assist with coordinating external vendors and partners, including digital agencies, freelance creatives, and platform representatives, to ensure seamless execution of marketing initiatives.
• Event Promotion: Support the marketing team in the digital promotion of hotel events, offerings, and announcements. Utilize digital channels to maximize event attendance and engagement.
• Team Support: Provide project support to the marketing team. Stay organized and proactive in managing project timelines, deliverables, and team communication.

Requirements:

• Educational Background: Bachelor’s degree in Marketing, Digital Media, Communications, or a closely related field. Advanced degrees or certifications in Digital Marketing or social media management are a plus.
• Professional Experience: Minimum of 5 years’ experience in Digital Marketing, with at least 2 years in a management role, preferably within the luxury sector or hospitality industry. Demonstrated success in developing and executing Digital Marketing strategies and campaigns that drive engagement, increase followers, and boost booking rates.
• Technical Proficiency: Advanced skills in Adobe Photoshop and Illustrator are required. Familiarity with web design principles and content management systems is desirable.
• Social Media Expertise: Proven track record of managing and growing multiple social media accounts (Instagram, Facebook, Twitter, LinkedIn, Pinterest, TikTok) for luxury brands, with the ability to craft and execute content strategies that resonate with a high-end audience.
• Content Creation: Exceptional content creation & editing skills, with the ability to produce engaging, brand-aligned content across various digital formats. Experience with video content creation and editing tools (e.g., Adobe Premiere Pro) is highly valued.
• Analytical Skills: Strong analytical abilities to interpret Digital Marketing data, draw insights, and make data-driven decisions to optimize campaign performance and ROI. Experience with A/B testing, conversion optimization, and customer segmentation strategies is expected.
• Adaptability and Innovation: Must be highly adaptable, with a keen eye for emerging digital trends and technologies that could benefit the luxury hospitality sector. A willingness to experiment with new ideas and approaches in Digital Marketing is key.
• Organizational Skills: Excellent project management skills, with the ability to manage multiple projects simultaneously, meet tight deadlines, and prioritize tasks in a fast-paced environment.
• Passion for Luxury and Hospitality: A genuine passion for the luxury hospitality industry, with an understanding of the unique needs and expectations of luxury hotel guests.

Job Type: Full-time

Pay: $70,000.00 - $85,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Flexible schedule
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift
• Evening shift

Experience:

• Digital Marketing: 5 years (Preferred)

Work Location: In person