Digital Marketing Coordinator

Description:

We are looking for an experienced Digital Marketing Coordinator. The ideal candidate for this position will assist in the customer acquisition and engagement strategies of our online Poker app. This includes, but is not limited to, help in delivering revenue generating marketing campaigns on time, on budget, and with the highest quality. This position demands frequent interaction with internal stakeholders across the business as well as external platform providers. The ideal candidate for this position will possess Digital Marketing skills, a passion for gaming, and a commitment to product analysis. At Z4 Poker you will enjoy the opportunity for long-term employment, great salary, benefits, and being part of a team creating new revolutionary products.

Responsibilities:

• Assist in developing acquisition and engagement strategies and tactics to deliver revenue generating marketing campaigns on time, on-budget and with the highest quality leveraging email, social media, and paid digital campaigns
• Assist in creating data-driven marketing initiatives and tests that deliver against business objectives and ROI, KPI targets, help measure & optimize key metrics.
• Help identify trends and insight, optimize app, spend and performance based on data analysis
• Utilize strong analytic ability to evaluate end-to-end player experiences across the app
• Assist with marketing metrics and trends, including conversion rates and web analytics

Requirements:

• Knowledge of analytical systems such as Google analytics, Adjust, Apple Search Ads, Google Ads, Facebook Ads, Mixpanel, Grafana, Datadog
• Knowledge of social media platforms and how each platform can be deployed to meet marketing objectives
• Results driven mentality with exceptional detail and knowledge of metrics, A/B testing and ROI analysis
• Knowledge of online marketing methods and best practices
• Hands-on experience with social media platforms and how each platform can be deployed to meet marketing objectives (Facebook, Tik Tok, Twitter, Instagram, etc.)
• Ability to take ownership and initiative, and work independently with minimal direction while also functioning and contributing as part of a team
• Solid background in user acquisition strategies
• Excellent time and project management with exceptional attention to detail and ability to manage projects end-to-end
• Ability to plan, prioritize and organize effectively, handle multiple high priority projects concurrently and react quickly to shifting priorities
• Analytical experience to present key results and recommendations to senior staff
• Have intermediate Excel skills and are familiar with basic formulas (VLOOKUPS, IF functions, pivot tables, etc.)
• Experience with online gaming, including online poker or casino games is a plus
• Open new opportunities to expand our reach on new platforms, creating compelling, channel-specific ideas and messages
• Develop new angles and communication styles for player acquisition from scratch
• Understand and optimize the overall player lifecycle to ensure we are building a strong relationship, brand, and establishing trust
• Self-starter who makes forward progress when dealing with ambiguity
• Can break big problems down into their components and solve them
• A can-do, positive attitude, and not afraid to ask for help
• Ability to identify opportunities across the product and team to make efficiencies and improve the product
• Passion for learning and always improving yourself and the team around you

Required education:

• Bachelor's degree in Marketing, Business, Communication, or related field preferred.

Required experience:

• 5+ years of Digital Marketing experience or equivalent
• Proficiency in analytics using tools such as Google Analytics, Adjust, Apple Search Ads, Google Ads, Facebook Ads, Mixpanel, Grafana, Datadog, etc.
• Solid background in customer acquisition strategies

PHYSICAL, MENTAL AND ENVIRONMENTAL DEMANDS:

Assigned duties are accomplished primarily in an office setting where walking, sitting, bending, reaching, talking, hearing and good vision is required. May be required to lift up to 25 lbs. Must have the ability to climb stairs.

Z4 Poker LLC reserves the right to make changes to this job description as necessary.

This job description should not be interpreted as all-inclusive; it is intended to identify major responsibilities and requirements of the job. The employee may be requested to perform other job-related tasks and responsibilities other than those stated above.

Z4 Poker LLC encourages diversity and is an equal opportunity employer.