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Company Description
At Ralph Lauren, we unite and inspire the communities within our company as well as those in which we serve by amplifying voices and perspectives to create a culture of belonging, ensuring inclusion, and fairness for all. We foster a culture of inclusion through: Talent, Education & Communication, Employee Groups and Celebration.
Position Overview
You will be part of the Digital Marketing team responsible and support the Media &Digital Marketing Insights Manager. The role will focus on delivering high-quality tactical analysis and reports for the Ralph Lauren marketing channels. The ideal candidate will have a strong understanding on how all marketing channels perform and what their main KPIs are. They will ensure timely execution, accuracy in reporting and communicating key marketing highlights to external partners and key stake holders. The analyst will be working closely with counterparts in Finance, CIEM, vendors and agencies to inform any data needs and deliverables.
In this role, you will develop functional expertise in data analysis, confidence in sharing out key performance highlights and knowledge in providing ways to improve the business.
Essential Duties & Responsibilities
- Assist manager with forecast for all marketing channels; includes tracking trends, performance by channel and business needs through diagnostic modeling
- Assist on the set up and management of omni-channel dashboard and reports
- Understand and analyze KPIs by channel, device and country
- Generate insights at a weekly, monthly, quarterly and yearly level that translate to actionable data insights that will help drive demand growth, improve channel KPIs and increase brand loyalty / consumer acquisition
- Assist manager and agency partners with development of forecasting to shape marketing and business ROI decisions including attribution modeling, marketing mix modeling, and category purchase modeling
- Create custom analysis that adds value to the understanding of campaign performance and consumer behavior
- Guide projects to create reports and decks to internal and external partners
- Assist manager with budget management of marketing channels and campaigns
- Work closely with agency and integration teams to define, roadmap and implement any data models, data platform improvements and data ingestion
- Monitor industry changes and communicate marketing channel campaign support to external partners on a seasonal basis
Experience, Skills & Knowledge
- Bachelor's Degree or relevant experience; at least 2 years of experience in Digital Marketing and Analytics
- Demonstrated analytical experience including fluency with forecasting and budgeting
- Ability to take complex data and communicate insights to internal and external partners
- Experience performing ad hoc analysis using data reporting tools
- Proficiency in data analysis, interpretation and presentation
- Must have Microsoft Excel skills; comfortable with pivot tables, formulas, modeling, forecasting, budget management and quickly manipulate large data sets
- Must have knowledge of web analytics platforms; Google Analytics and Omniture
- Attention to detail and high aptitude for problem-solving
- Strong communication and interpersonal skills
- Must be a strong collaborator who can work effectively with key cross-functional partners
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