Company

Sentara HealthcareSee more

addressAddressWoodbridge, VA
type Form of workFull-Time
CategorySales/marketing

Job description

City/State
Norfolk, VA
Overview
Work Shift
First (Days) (United States of America)
Sentara Health is currently hiring a Digital Media Customer Experience Specialist for the Digital Innovation team!
This is a full-time position with day shift hours and excellent benefits!
The position is located in VA with a REMOTE opportunity - work from home is available only in these states:
Virginia, North Carolina, Maryland
Minimum Qualifications
  • Bachelor's in business, marketing, public relations, communications, digital media, digital journalism, or related field.
  • At least 3 years of experience with digital marketing, information technology, and public relations.
  • Ability to self-manage and lead projects from conception to completion; Project Management.
  • Understanding of web and mobile design, applications, and navigation.
  • Experience developing and managing digital solutions and digital products; digital product management.
  • Knowledge of HTML, CSS, SEO, and local search.
  • Digital Customer Experience; CX, UX, and digital marketing skills across mobile/web/social media channels required.
  • Understanding and active use of Microsoft Office, Adobe Design Suite, and other technology tools and platforms, graphic design programs (such as Photoshop), and computer video editing software.
  • Experience using a content management system (CMS) such as WordPress, and other digital tools for analytics, Google Analytics, Google Tag Manager, etc. to analyze and track consumer behavior.
  • Data Analysis, data visualization, and report writing skills required.
  • Comfortable in a multitasking-oriented environment. Some travel is required.

Responsibilities
The Digital Media Specialist is responsible for the creation and implementation of all manner of content for the Sentara public website, sentara.com, and social/digital media presence in support of the Sentara strategic and marketing goals.
This role supports the Sentara-branded Digital Customer Experience with responsibility for projects/disciplines related to the Sentara website (Sentara.com) and related digital channels, products, and features. This role also advises marketing and business/operations colleagues on digital solutions and tactics.
We're looking for someone who cares deeply about healthcare and is passionate about improving how consumers interact with Sentara.
Sentara Benefits:
Sentara employees strive to make our communities healthier places to live. We're setting the standard for medical excellence within a vibrant, creative, and highly productive workplace. For more information about our employee benefits, Benefits - Sentara (sentaracareers.com)
Join our team, where we are committed to quality healthcare, improving health every day, and giving you opportunities for learning and growth to advance your career!
keywords: Salesforce marketing cloud, digital personalization, sentara.com, website, my chart, consumer experience, Customer Experience, CX, UX, Talroo-Leadership, Monster, LinkedIn, Google, strategic marketing, visualization, branding, A/B testing, CMS, content management system, mobile, web, market analysis, business development, media, project management, PMP, Sitecore, design tactics, data insights, customer engagement, consumer engagement, healthcare, information technology, communications, digital content delivery, web content, adobe design, web design, web development, digital products, HTML, CSS, SEO, local search, google analytics, google tag manager, consumer behavior and tracking, Facebook, twitter, Instagram, tik tok, WordPress, ambulatory care, corporate marketing, search engine, paid channel, cost per click, conversion rates, bounce rates, WAM, work and asset management, Indeed, digital marketing, multivariate testing, agile marketing, brand management, photoshop, KPI, market analytics, digital strategy, data analyst, Adobe design suite, Illustrator, InDesign, Creative
Job Summary
The Digital Media Specialist is responsible for the creation and implementation of all manner of content for the Sentara public website, sentara.com, and social/digital media presence in support of the Sentara strategic and marketing goals.
Bachelor's in business, marketing, public relations, communications, digital media, digital journalism or related field. 4 years of related experience in lieu of education is required. Exceptional communication (both verbal and written) skills and critical thinking skills. Ability to self-manage and lead projects from conception to completion. Understanding of web and mobile design, applications, navigation, Understanding and active use of Microsoft Office, Content Management Systems and other technology tools and platforms, graphic design program (such as PhotoShop), computer video editing software, and ability to learn new programs quickly and efficiently. Comfortable in multitasking oriented environment. Some travel required.
Qualifications:
BLD - Bachelor's Level Degree (Required)
Digital Marketing, Information Technology, Marketing, Public Relations
Skills
Active Learning, Communication, Complex Problem Solving, Instructing, Judgment and Decision Making, Learning Strategies, Marketing, Microsoft Office, Service Orientation, Social Perceptiveness, Speaking, Technology/Computer, Time Management, Writing
Sentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.
Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at ecfr.gov for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application.
In support of our mission "to improve health every day," this is a tobacco-free environment.
Refer code: 7744355. Sentara Healthcare - The previous day - 2024-01-06 23:02

Sentara Healthcare

Woodbridge, VA
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