Crm Analyst

About Bluemercury:

With 178 locations across the country and growing, Bluemercury pioneered a client-first service model that emphasizes hyper-personalized, high-quality beauty interactions. The leading luxury beauty destination and Macy’s, Inc. nameplate offers a highly curated and premium product assortment across a range of categories, Bluemercury helps people discover their unique self by shining a light on what makes them wonderfully distinctive. As Bluemercury continues to evolve, it remains committed to its original intent to serve people and embrace its purpose to be the ultimate specialist in the beauty of every individual. For more information, please visit www.bluemercury.com.

Job Summary:

Bluemercury is seeking a skilled and motivated CRM Analyst to support our customer relationship growth and retention efforts. The ideal candidate has a deep understanding of customer behavior, data analytics, and digital marketing. You will be responsible for supporting the development and execution of strategies that nurture customer relationships, increase customer retention, and drive deeper engagement across various digital channels based on data-driven insights you derive.

Key Responsibilities:

• Customer Data Analysis: Analyze customer data and behavior to segment customers effectively for targeted marketing campaigns and reporting. Derive insights from customer behavior data and translate them into actionable strategies to increase customer participation and loyalty.
• Audience Management: Recommend and build target audiences for marketing campaigns within CDP.
• Personalization Implementation: Support the planning and implement personalized owned channel marketing campaigns, leveraging customer segmentation and dynamic content.
• Journey Management: Manage customer lifecycle journeys, from acquisition to retention, to increase customer lifetime value.
• Campaign Reporting: Monitor key performance indicators (KPIs) such as click-through rates, conversion rates, and customer retention metrics, adjusting strategies as needed to achieve goals.
• Testing: Support A/B testing initiatives to optimize owned channel content, layouts, and timing for better engagement.
• Cross-Functional Project Support: Collaborate with cross-functional teams, including marketing, e-commerce, and customer service, to ensure consistent messaging and seamless customer experiences.

Qualifications:

• Proven experience (3+ years) in customer insights, CRM or customer retention marketing, preferably in the beauty or retail industry.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• A creative mindset with the ability to think outside the box and develop innovative customer engagement strategies.
• Familiarity with customer segmentation techniques.
• Proficiency in SQL
• Proficiency in CRM tools and digital marketing platforms. Amperity or CDP experience is preferred. Experience with Salesforce, HubSpot, or similar CRM platforms is a plus.
• Detail-oriented with strong organizational skills.
• Ability to work collaboratively in a fast-paced, dynamic environment.
• A passion for the beauty industry and an understanding of customer preferences and trends.

Common Questions:

Will this position have direct reports?

• This is an individual contributor position without team management responsibilities.

Where does this role report?

• To the Senior Manager Loyalty & Marketing Analytics.

Where is this role located?

• At our HQ in Long Island City. This role will be hybrid, with going to the office 2x per week.

If you are a strategic thinker with a passion for customer data and shaping the future of marketing in the beauty industry, we encourage you to apply for this Analyst role. Join Bluemercury and be at the forefront of revolutionizing the way our customers experience beauty.

This job description is not all inclusive. Bluemercury, Inc. reserves the right to amend this job description at any time. Bluemercury, Inc. is an Equal Opportunity Employer, committed to a diverse and inclusive work environment.