Creative Director

Creative Director

Do you love storytelling and developing compelling creative? Do you love dogs? Come help us grow!

Trusted by dog owners who want their dog to run free, SpotOn GPS Fence is the #1 Rated GPS fence. It sets up in minutes, has the most accurate boundaries, the most five-star reviews, and the most comprehensive guarantee in the industry. Plus, it’s portable, so you can take it with you if you travel or move. We’ve been recognized by CES, SXSW, Forbes Magazine, and were part of the INC5000 class of 2023.

You’ll be part of a growing, fun, and collaborative team, driving the D2C sales in a rapidly growing new category.

You’ll lead the team in taking our brand to the next level- setting strategy, developing positioning, and bringing the brand to life. You’ll push the team to differentiate from competitors and resonate with our target customers. You'll oversee market research, as needed, to make these recommendations. You’ll partner with our product and marketing teams to help them define, ideate, and secure the creative and content they need to drive their channels.

Reporting to the VP of Marketing, we are looking for a digitally-native, CD with an eye for good design to manage the ideation and execution of creative and content across all channels and brand touchpoints. This includes all sorts of content from written to video to infographics to ebooks to digital ads.

We are looking for an energetic creative who can take marketing goals and develop powerful stories and thumb-stopping ideas that are dreamed up based on trends, data, and testing results, not just intuition.

RESPONSIBILITIES

• Lead the development of creative and copy for SpotOn Fence that is on brand, resonates with our target customers, and drives results.
• Lead development of new creative - packaging, video, and advertising launch for new products.
• Transform marketing strategy, historical data, and business objectives into delightful, customer-first concepts.
• Collaborate with the Paid Media Manager to develop ad creative based on testing results. Help translate the data into creative and messaging to test and then source the creative execution.
• Collaborate with the Brand Manager to develop assets that are engaging and support the growth of our owned channels such as the website, social media, and email. Ideate assets that get clicks and drive thought leadership on topics that matter to our target customers.
• Collaborate with Partnerships manager to leverage assets from content creators and affiliates.
• Source, write briefs for and manage freelancers to develop content of all kinds, bringing in the right resources for the project. Be able to execute personally on at least a few of the projects, such as video, graphic design, photography, audio, and copywriting. Have technical expertise to deploy asset sets on our website.
• Identify opportunities to incorporate emerging trends and digital innovations into creative and marketing strategies

REQUIREMENTS

• BA/BS in any field
• 6+ years as a producer, Creative Director or Art Director managing teams to produce effective consumer creative.
• 6+ years working in a creative discipline: graphic design, copywriting, photography, script writing, video production, or podcast production.
• 2-4 years experience with managing and creating video projects, especially for social media and YouTube.
• An always-on filter for the most interesting things happening in culture, that is reflected in the ideas you bring to the table
• Comfort with leading photo/video shoots, both for scrappy or large-budget productions
• Experience in making complex, high-level concepts into consumer-friendly work
• Proven experience working with teams to test creative and using data to develop new theories to test.
• Strong collaboration skills, works well across the team valuing input from different disciplines. Good listener. Humble enough to consider other points of view.
• Good communicator and storyteller. Can take in lots of data points and translate them into a messaging and creative strategy.
• Innovative and can take the team in new directions that drive results.
• Experience with creating digital customer experiences with the ability to distill complex ideas and objectives into clear, concise creative
• Ability to adapt designs according to nuance and context of different platforms and touchpoints
• Experience working with dogs, either professionally or personally, is a plus. Comfort with touching and working with dogs is required.
• This can be a remote or hybrid role. The ability to attend periodic meetings at our Manchester, NH headquarters is preferred.

Compensation & Benefits

SpotOn offers highly competitive salaries based on an employee's responsibilities and professional experience. SpotOn’s benefits include: Health/Dental/Vision (up to 95% company sponsored depending on plan), HSA/FSA/Dependent Care savings plan, 135 hours paid vacation, 10 paid holidays, 104 hours sick time, Medical & Parental Leave, Tuition Assistance, matching 401K plan, Disability Insurance, & Life Insurance. Work from home and daily schedule flexibility. Plus, you can bring your dog to work every day!

All offers are contingent on the successful completion of a background check.

Commitment to Diversity

SpotOn Fence is committed to maintaining a diverse workforce and an inclusive work environment. We do not tolerate discrimination in employment, employment-related decisions, or in business dealings on the basis of race, color, ancestry, age, sex, sexual orientation, religion, disability, ethnicity, national origin, veteran status, marital status, pregnancy, or any other legally protected status.

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