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Form of workGENERAL SUMMARY:
A versatile, creative storyteller who produces video, audio, photo and written content for our website, social media channels and magazine, as a member of a dynamic marcom team that showcases our health system’s leading-edge care, employment and education opportunities. Presents our best stories to show how our providers, staff, students and donors are making the region a better, healthier place. Reports to the director of marketing/communications and collaborates with other team members, providers, staff and students to tell Bryan’s most compelling stories - aligned with our mission, vision and core values.
PRINCIPAL JOB FUNCTIONS:
1. *Commits to the mission, vision, beliefs and consistently demonstrates our core values.
2. *Drives unique storytelling ideas for publication across online, digital and traditional platforms.
3. *Researches to learn about current content trends and target audiences.
4. *Participates in meetings with leadership, marketing and communication team members to identify business objectives and learns more about health system services to create content to meet those objectives within a given time frame.
5. Schedules and conducts interviews.
6. Coordinates production schedules and locations.
7. *Writes articles, posts and photo/video captions.
8. *Takes and edits professional photos and videos, ensuring high quality lighting and sound.
9. *Uploads content to Bryan’s website and social media channels.
10. Adhers to Bryan Health brand, visual and copy styles.
11. Collaborates on creative and Editorial decision-making.
12. Solicits project bids; selects vendors.
13. Proofreads to ensure accuracy and consistency per established standards for materials produced by the department for the Bryan Health system.
14. Evaluates completed projects for quality achieved, to determine whether desired results were achieved and customer expectations were met; evaluates cost effectiveness of projects and identifies areas for improvement in work processes and projects; documents project information as appropriate.
15. Maintains and securely stores equipment needed for video production and photography.
16. Properly archives photos and videos in Advancement’s digital asset management systems.
17. Maintains a safe working environment.
18. Maintains professional growth and development through seminars, workshops, and professional affiliations to keep abreast of latest trends in field of expertise.
19. Participates in meetings, committees and department projects as assigned.
20. Performs other related projects and duties as assigned.
(Essential Job functions are marked with an asterisk “*”. Refer to the Job Description Guide for the definition of essential and non-essential job functions.) Attach Addendum for positions with slightly different roles or work-specific differences as needed.
REQUIRED KNOWLEDGE, SKILLS AND ABILITIES:
1. Knowledge of computer hardware equipment and software applications relevant to work functions.
2. Knowledge of Adobe Creative Cloud suite , including inDesign, Canva, Lightroom, Photoshop, Premiere and After Effects.
3. Knowledge of other types of professional-level multimedia equipment and programs.
4. Knowledge of journalistic standards and ethics.
5. Skill in posting content on social media and web.
6. Skill in digital asset management systems and archiving.
7. Skill in collaboration and teamwork.
8. Skill in the operation and maintenance of still and video cameras and related equipment to produce images/video suitable for variety of platforms.
9. Ability to communicate effectively both verbally, visually and in writing.
10. Ability to establish and maintain effective working relationships with all levels of personnel and medical staff.
11. Ability to problem solve and engage independent critical thinking skills.
12. Ability to maintain confidentiality relevant to sensitive information.
13. Ability to take initiative and complete multiple complex projects in a fast-paced, self-directed work environment, while staying focused on deadlines, detail and quality.
14. Ability to to showcase organizations’ current and aspirational diversity stories.
15. Ability to maintain regular and punctual attendance.
EDUCATION AND EXPERIENCE:
Bachelor’s degree in Journalism or Marketing or equivalent field of study required. Minimum of three (3) years experience developing, directing and coordinating editorial and communication strategies for a large organization required.
