Content Producer

Tierra Encantada is the leader in Spanish immersion early education® and provides education and care to children 6 weeks through 6 years of age. Our award-winning concept has received numerous accolades, including Top 50 Franchise Companies Doing the Most to Champion Diversity by Entrepreneur Magazine, 10 Hottest Franchise Businesses in America by Inc Magazine, and The Americas’ Fastest Growing Companies.

At Tierra, we value diversity and know that diversity makes the world a better place. We are team-focused, always willing to help our colleagues out and you will never hear someone say something that isn’t in their job description. We take ownership and are accountable for our tasks and responsibilities. This means we are resourceful and find the answers we need and don’t add to our colleagues’ plates just because it is easy. We have a passion for excellence and are always working to make things amazing for our staff, our families, and the children we care for. These core values guide our decisions to hire, and only candidates that align with those values will be considered.

The Content Producer who will be responsible for developing content across our digital channels along with traditional creative. While this role will tackle copywriting, SEO and social media production, a technical savviness for graphic design is preferential. This is a unique opportunity for a qualified candidate to develop content and support key marketing initiatives at a rapidly growing company.

This position is best suited for someone that excels in a fast-paced, results-oriented, start-up environment. This position reports to the CMO and will be based out of our corporate office in Minneapolis.

Primary Responsibilities

• Develop content and copy for our channels including website, national and local campaigns, social media, email/CRM, in-center, and out-of-home.
• Execute against SEO opportunities that support overall content strategy.
• Review and update existing content and create new content to fill editorial gaps.
• Support key marketing initiatives through content development and partner with internal stakeholders to bring their strategies to life.
• Analyze content performance and provide recommendations for future content production.
• Utilize a CMS and workflow platform to schedule, draft and publish content.
• Research and analyze the external environment to curate and re-share existing content while keeping in mind market dynamics, trends, size, segmentation, customer needs, applicable and emerging content areas, and the competitive landscape.

Qualifications and Requirements

• Bachelor's degree in advertising, communications, marketing, related field, or equivalent training/experience.
• 1-3 years of industry experience required.
• Must be passionate about storytelling and writing.
• Experience in executing against an established social media or editorial content calendar.
• Ability to work in a rapidly growing environment where the demands and directions of the work are constantly changing.
• Flexible and adaptable, comfortable with ambiguity and change
• Thrives in a deadline-driven environment, managing multiple tasks.
• Manage relationships and project work with internal teams and external vendors to ensure stakeholder satisfaction.
• Able to develop and maintain positive relationships with cross-functional team members, establish trust and credibility in a matrix organization, as well as demonstrate effective interpersonal, influence, collaboration and listening skills.
• Able to work independently with minimal supervision; results driven.
• Demonstrates decisiveness in resolving business problems, making decisions, and identifying priorities.

Compensation & Benefits

Salary ranges depend on qualifications, education, and experience. Benefits include medical, dental, and vision insurance, paid parental leave, 12 paid holidays, 15 days paid time off, 401(k) with employer match, profit sharing plan (cash + vesting retirement contribution), discounted childcare and waitlist priority for enrollment, company paid professional development, work from home Wednesdays, corporate office amenities (gym, wellness/nursing room, onsite company cafe with coffee, espresso bar, beverages, and snacks available to employees at no cost, onsite free parking), casual work environment, and employee-focused events (family picnic, happy hours, team outings, quarterly lunch & learns, employee holiday party). Once a job offer has been accepted, the candidate must pass a credit and background check. E-Verify is used to verify work authorization status.

Job Type: Full-time

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Parental leave

Schedule:

• Monday to Friday

Ability to Relocate:

• Minneapolis, MN 55406: Relocate before starting work (Required)

Work Location: In person